by.U Youth Acquisition and Gen Z Growth Playbookby.U Youth Acquisition and Gen Z Growth Playbook
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Telkomsel by.U — 20M Youth Acquisition Playbook
Mandate: Scale by.U from youth movement to national scale.
Focus: Youth acquisition strategy, community-led growth, product packaging that resonates with Gen Z.
Outcome: Playbook from youth movement to 20M users — from niche to national.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started