if the problem is not enough people know us, that's the CMO problem.
If the problem is people know us but don't buy that's the Commercial Director problem.
This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.