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Deepa Mohan's avatar
Deepa Mohan
United Kingdom
Startup & SME Marketing Strategist | GTM, Brand Positioning
5.0
Rating
6
Followers
Startup & SME Marketing Strategist | GTM, Brand Positioning
Cover image for Competitor Analysis Framework for Startup
Competitor Analysis Framework for Startup GTM Strategy I created a competitor intelligence framework for an MVP-stage edtech app to help define its market position, sharpen its go-to-market direction, and identify where the product could stand apart in a crowded student-tech category. The project focused on turning scattered competitor data into a clear strategic foundation for positioning, messaging, launch planning, and early-stage growth. The Challenge The student-tech market is crowded with platforms focused on engagement, peer connection, study support, university communication, recruitment, and campus communities. For a new product entering this space, the risk was clear: Without sharper positioning, the app could easily sound like another student platform. The goal was to identify a stronger market angle before moving into messaging, campaigns, or launch execution. I led the strategic research and competitor analysis behind the GTM foundation. My work covered: Competitor mapping Market positioning review Audience and channel analysis Feature gap review SWOT synthesis Launch checklist planning Strategic positioning recommendation This gave the product a clearer direction before execution started. The Approach I analysed 10 student engagement, community, and edtech platforms across positioning, target audience, acquisition signals, onboarding, monetisation, feature coverage, market strengths, weaknesses, and GTM patterns. The purpose was not to copy what competitors were doing. It was to understand the category clearly enough to find white space. Key Insight The research showed that many competitors were strong in one lane but weaker across the full student-life experience. Some were institution-first. Some focused mainly on academic support. Some leaned into student connection. Others relied heavily on community, search visibility, or university partnerships. The opportunity was to position the app as a student-first platform that could connect belonging, campus discovery, community, and institutional credibility. That insight helped move the product away from generic “student engagement app” messaging and toward a more differentiated GTM direction. Strategic Output The final framework helped define: A clearer category position A stronger student-first narrative Priority competitor gaps Core messaging direction Feature-led differentiation Launch and acquisition priorities A practical GTM checklist This research became part of the strategic foundation behind the product’s early growth approach. Result The strategic foundation contributed to a 0-budget growth approach that helped drive: 2,000+ account signups +1,200% month-over-month install growth 70% referral rate 27% average conversion rate
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Cover image for Competitor Analysis Framework for Startup GTM Strategy
Competitor Analysis Framework for Startup GTM Strategy
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Cover image for This is my LinkedIn thought
This is my LinkedIn thought leadership framework for founders, executives, and expert-led teams who want to build trust, authority, and visibility through LinkedIn. At Twimbit, I helped executives strengthen their LinkedIn presence and supported the wider team through LinkedIn workshops. The goal was to help leaders move beyond basic posting and build a clearer system for profile positioning, executive voice, content direction, engagement, and authority-building. My work focused on understanding each leader’s expertise, audience, industry context, and communication style before shaping their LinkedIn presence. This included profile positioning, content themes, thought leadership angles, post structure, and practical guidance on how to show up consistently without sounding generic. I also worked on LinkedIn visibility through content and ads. For example, I helped deliver 50,000+ LinkedIn reach for a Twimbit Open House event, combining platform understanding with campaign execution. I specialise in LinkedIn thought leadership, executive positioning, LinkedIn content strategy, company page growth, workshops, and LinkedIn ads. I have helped grow LinkedIn profiles from small audiences to 10K+ followers, built company pages from scratch, and developed systems for turning expertise into credible, repeatable content. I am currently working with the founder and executive team of Blob/Campus App to build their thought leadership presence. This includes analysing their current LinkedIn position, identifying gaps, shaping their voice, and building a practical plan to grow authority and visibility. This project showcases how I approach LinkedIn as more than a posting channel. For founders and executives, LinkedIn becomes a trust-building system: profile, voice, content, comments, campaigns, and consistency working together to create authority before the first conversation.
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Cover image for This is my framework for
This is my framework for competitor analysis for any brand, startup, or product before I build a marketing strategy. For The Campus App, this framework became the strategic foundation for positioning, GTM direction, and a 0-budget growth approach. Before building the strategy, I studied the student-tech landscape in detail to understand where the product stood, what competitors were owning, where they were weak, and which opportunities could help the app stand apart. The analysis looked at competitor positioning, audience, messaging, acquisition channels, onboarding, monetisation, community signals, GTM motion, and visible traction. It helped move the strategy away from assumptions and towards a clearer understanding of the market. The research revealed a strong gap. Many student platforms were either institution-led, academically focused, or too broad in their community positioning. This created an opportunity for The Campus App to build a more student-first strategy centred on belonging, peer connection, campus discovery, and community-led growth. The overall strategy was organic, student-native, and built around community behaviour rather than paid acquisition. Competitor intelligence shaped the messaging, launch channels, referral loops, and content direction, helping the product move with more clarity in a crowded market. The 0-budget growth approach helped drive 2,000+ account signups, +1,200% month-over-month install growth, a 70% referral rate, and a 27% average conversion rate through community-led acquisition and organic marketing
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Razia Bano's avatar
Razia Bano
Islamabad, Pakistan
Lead Generation Specialist | Google Ads
New to Contra
Lead Generation Specialist | Google Ads
Cover image for This account wasn’t just underperforming. It
This account wasn’t just underperforming. It was reporting fake success. I started handling a Google Ads account that had already spent $2,300+ and showed 13 conversions. But here’s the reality: Those weren’t real leads. Every action was being counted as a conversion: 1• Page views 2• Button clicks 3• Form interactions 4• Even basic page activity Everything was marked as a primary conversion. So the account wasn’t just inefficient… It was completely misleading. Here’s what happened after fixing both tracking and performance: Before: 1• Spend: $2,340 2• “Conversions”: 13 (inflated & unreliable) 3• Cost per conversion: meaningless After (last 30 days): 1• Spend: $463 2• Conversions: 19.5 (actual lead actions) 3• Cost per conversion: ~$23 Same account. Same market. No tricks. What changed? 1• Cleaned up conversion tracking (only real lead actions counted) 2• Removed wasteful search terms draining budget 3• Tightened keyword targeting (intent > volume) 4• Restructured campaigns for better control No hacks. Just fixing what should have been done from the start. This was for a fitness-related lead generation campaign, but honestly, this issue is more common than people think. A lot of accounts aren’t failing. They’re just measuring the wrong things.
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Cover image for lead gen campaign for the
lead gen campaign for the account that are underperforming for some months and after applying my techniques here is the results.
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Cover image for Google Shopping Ads Strategy for
Google Shopping Ads Strategy for E-commerce Brand Mar 2026 – May 2026 Managed a Google Shopping campaign for a clothing brand that was struggling with inefficient ad spend and inconsistent performance before campaign optimization. After restructuring the campaign and optimizing the product feed, targeting, and bidding strategy, the campaign achieved: • 4.42K impressions • 408 clicks • Strong ROAS performance • Efficient management of a 1.26K ad spend Key improvements included: • Product feed optimization • Better product categorization • Audience refinement • Conversion tracking improvements • Budget allocation based on performance data The campaign showed a noticeable improvement in traffic quality, efficiency, and return on ad spend within the first month of optimization.
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Cover image for google
google
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SpyFu(1)
Deepak Singh's avatar
Deepak Singh
Delhi, India
Founder @ EstgoMax | Google Ads, Meta Ads & SEO Expert
New to Contra
Founder @ EstgoMax | Google Ads, Meta Ads & SEO Expert
Cover image for Free Google & Meta Ads
Free Google & Meta Ads Account Audit Many businesses spend thousands on Google Ads and Meta Ads without knowing where their budget is being wasted. This audit is designed to uncover hidden issues, missed opportunities, and performance bottlenecks that may be limiting your results. What's Included: Campaign Structure Review Audience & Targeting Analysis Ad Creative & Copy Review Conversion Tracking Audit Budget Allocation Review Wasted Spend Identification Growth Opportunities & Recommendations Who It's For? Businesses spending $500+ per month on Google Ads or Meta Ads and looking to improve performance, lower acquisition costs, and maximize ROI. What You'll Receive A detailed audit report with actionable recommendations you can implement immediately to improve campaign performance and reduce wasted ad spend. 🎁 100% Free Account Audit 📩 Request your free Google & Meta Ads audit today.
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Cover image for Your Competitors Aren't Waiting for
Your Competitors Aren't Waiting for Referrals In today's competitive market, relying solely on referrals can limit business growth. While referrals remain valuable, they're often unpredictable and difficult to scale. Successful businesses combine referrals with data-driven digital marketing to generate a consistent flow of qualified leads and new customers. Platforms like Google Ads and Meta Ads allow businesses to reach high-intent audiences, measure campaign performance, optimize marketing spend, and make decisions based on real data—not guesswork. This concept highlights a simple reality: businesses that track performance, optimize campaigns, and invest in measurable marketing are better positioned to grow consistently. Key Takeaways Reach customers actively looking for your services. Make decisions using real performance data. Reduce wasted ad spend through optimization. Build a predictable lead generation system. Scale growth with measurable marketing strategies.
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Cover image for Hair Transplant Clinic Meta Ads
Hair Transplant Clinic Meta Ads Case Study Challenge The clinic was generating leads through Meta Ads, but the cost per lead (CPL) was too high, making it difficult to scale campaigns profitably. The account also lacked proper audience segmentation and creative testing. Solution ✅ Audience Research & Refinement ✅ Meta Pixel Optimization ✅ New Ad Creative Testing ✅ Lead Form Optimization ✅ Retargeting Campaign Setup ✅ Continuous Campaign Optimization Results 📈 Reduced Cost Per Lead (CPL) 🎯 Improved Lead Quality 📞 Increased Consultation Inquiries 💰 Better Return on Ad Spend Outcome By optimizing audience targeting, improving creatives, and refining the lead generation funnel, we lowered CPL and helped the clinic generate more qualified inquiries at a sustainable cost.
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Cover image for E-Commerce Fashion Brand Google Shopping
E-Commerce Fashion Brand Google Shopping Case Study Challenge This e-commerce fashion brand was struggling to maximize sales through Google Shopping campaigns. After a detailed audit, we identified product feed issues and Merchant Center optimization opportunities that were limiting product visibility, search relevance, and campaign performance. Solution Before scaling ad spend, we focused on improving the foundation: ✅ Merchant Center Optimization ✅ Product Title Optimization for High-Intent Keywords ✅ Feed Error & Warning Resolution ✅ Product Category & Attribute Improvements ✅ Google Shopping Campaign Restructuring ✅ Ongoing Performance Optimization Results 📈 9,464 Conversions 💰 $213K Ad Spend 🛍️ $1.95M Conversion Value 🚀 913% ROAS Outcome By optimizing the product feed and resolving Merchant Center issues, we significantly improved product visibility and search relevance. This enabled Google Shopping campaigns to drive higher-quality traffic, increase conversions, and generate profitable revenue growth at scale.
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SpyFu(1)
Tom Boyce's avatar
Tom Boyce
London, UK
AI-driven SEO helping brands grow fast, safely & convert
AI-driven SEO helping brands grow fast, safely & convert
Cover image for Gusto Cycling Website Development
Gusto Cycling Website Development
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Cover image for Project: AMDI Driving School (Local SEO & Lead Generation) F...
Project: AMDI Driving School (Local SEO & Lead Generation) For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones. Local SEO: GMB optimisation, geo-targeted content, service-area pages On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business CRO adjustments to improve form submission rates and user experience
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Cover image for ATS24 — B2B Industrial SEO & Search Everywhere Optimisation ...
ATS24 — B2B Industrial SEO & Search Everywhere Optimisation With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets. Role & Activities: - Implemented spec-code-aware content architecture for aerospace and industrial products - Built technical SEO templates tailored to converter and aerospace specs - Published deep, data-rich pages optimized for industrial search queries - Managed cross-channel content flows (site, data sheets, documentation)
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Cover image for Full-scale eCommerce SEO & Optimisation I led the SEO and si...
Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency. The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs. Role & Activities: - Redesigned site hierarchy and internal linking to optimize crawl budget - Installed and tested structured data (Product / Category schema) across thousands of SKUs - Improved page speed and front-end performance on all devices - Coordinated product-page SEO and metadata strategies
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SpyFu(1)
Tara Sullivan's avatar
Tara Sullivan
proSan Diego, USA
I turn ad spend into real, repeat customers.
I turn ad spend into real, repeat customers.
Cover image for Marketing Plan for Bookkeeping Service in Construction
Marketing Plan for Bookkeeping Service in Construction
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Cover image for I put together this deck for two companies that my client wa...
I put together this deck for two companies that my client was pitching to sell on our Paid Media services. They went on to sign and do great work with us!
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Cover image for I built out this custom dashboard to be able to compare perf...
I built out this custom dashboard to be able to compare performance on promotional ads for a previous client of mine. Works like a charm when looking at various different approaches to creative in a single period of time.
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Cover image for I built these mini audits for a client's prospective custome...
I built these mini audits for a client's prospective customers - they were great entry points to talking with the end customer about the top underperforming pieces of their ad account, and establishing the makings of our initial roadmap
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SpyFu(1)
Tanoy Chowdhury's avatar
Tanoy Chowdhury
Badlapur, India
B2B SaaS Content Writer and Organic Growth Strategist
New to Contra
B2B SaaS Content Writer and Organic Growth Strategist
Cover image for Understanding Inventory Valuation Methods
Understanding Inventory Valuation Methods
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Cover image for (Ebook) Comprehensive Guide on Video Marketing Strategy
(Ebook) Comprehensive Guide on Video Marketing Strategy
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Cover image for Best Document Verification Tool in India
Best Document Verification Tool in India
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Cover image for Best free digital marketing tools for marketers
Best free digital marketing tools for marketers
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SpyFu(1)