Television is no longer the only medium for companies to reach their audience using videos. According to
Think with Google, 6 out of 10 people prefer watching videos online. This changed exponentially after YouTube was launched and subsequently got acquired by Google. But, it’s not just YouTube. There’s Instagram, Facebook, Twitter, LinkedIn, TikTok that also generate huge traffic through videos. Your target audience has more options for watching videos than before. Therefore, your marketing can longer be unilateral.