Our team of seasoned professionals has 5+ years of dedicated experience in paid media strategy, and we're committed to turning online visibility into measurable business expansion. Our core expertise lies in crafting and managing high-performing Google and Meta Ads campaigns that generate significant traffic and convert visitors into devoted clients.

This section highlights how our strategic approach to paid media delivers tangible results. Dive into our case studies to see how we've transformed businesses by turning ad spend into measurable growth, increased conversions, and a dominant digital presence on Google and Meta Ads.

Client: Solar Warehouse Bedfordview

Client Description: Solar Warehouse Bedfordview is a new business that provides essential products for load shedding and offers a wide range of solutions to meet the needs of both residential and commercial customers. Entering a saturated market, Solar Warehouse Bedfordview needed to establish a strong market presence and drive sales effectively.

Project Goal: Increasing Sales Through a Performance Max Campaign

Selling solar products is a highly competitive market, especially in South Africa, where load shedding has created a significant demand for reliable solutions. Solar Warehouse Bedfordview faced several key challenges:

Standing out in a saturated market with numerous competitors.

Effectively allocating their ad budget to ensure optimal returns.

Gathering accurate data to refine targeting and improve campaign performance.

The primary challenge was developing and implementing a strategy to increase sales while ensuring their advertising efforts were cost-effective. Our goal was to leverage their product range and market presence to achieve significant growth through carefully structured Google Ad campaigns.

To address the challenges faced by Solar Warehouse Bedfordview, we implemented a strategic, phased approach:

Phase 1: Data Collection and Algorithm Optimization · Search Campaign: We initiated a search campaign at the beginning that focused on gathering valuable data and optimizing our algorithms to understand the most effective keywords and audience behaviors. ·Shopping Campaign: In parallel, we launched a Shopping Campaign that aimed to showcase Solar Warehouse’s product range and further refine our targeting strategies based on customer interactions.

Phase 2: Maximizing Performance and Sales · Performance Max Campaign: Leveraging the insights and data collected from the initial phases, we then launched a Performance Max Campaign. This comprehensive campaign utilized the refined algorithms to maximize reach and efficiency, focusing on high-intent customers and driving substantial sales growth.

By methodically building a foundation through the initial Search and Shopping Campaigns, we were able to prime the algorithms and set the stage for the Performance Max Campaign. This phased approach ensured that our ad spend was strategically allocated and optimized for peak performance.

The results from our phased approach and targeted advertising strategy for Solar Warehouse Bedfordview were remarkable:

Conversions: Increased from 12 in July to 95 in November.

Total Revenue: Increased from R96k in July to R614k in November.

Actual ROAS: Improved from 7.6 ROAS in July to 25 ROAS in November.

Client: Crystal Clawz

Client Description: Crystal Clawz is a prominent brand specializing in salon-quality nail products, catering to professional nail technicians and DIY enthusiasts seeking professional-grade solutions. For their 2024 Black Friday/Cyber Monday sale, they aimed to significantly increase revenue and engagement, building upon the success of previous years.

Project Goal: Black Friday & Cyber Monday Revenue BOOST

Black Friday/Cyber Monday is notoriously competitive in the e-commerce space. Crystal Clawz needed to:

Stand out in a saturated market.

Effectively allocate their ad budget for optimal returns.

Improve conversion rates without overwhelming their audience with premature sales fatigue.

The primary challenge was leveraging their established brand presence to create urgency and excitement for the 2024 sale, while outperforming the previous years' results.

To address these challenges, we implemented a two-phase strategy:

Our ad creatives leveraged aspirational imagery, clear call-to-action messaging, and precise audience targeting to maximize returns.

The results for 2024 surpassed expectations and set a new benchmark for Crystal Clawz:

Revenue: Increased to ZAR 560,889.11 (18% growth from 2023; 27% growth from 2022).

Orders: Climbed to 435 (18% increase from 2023; 29% increase from 2022).

Conversion Rate: Achieved 23.86% (up from 10.15% in 2023 and 7.93% in 2022).

These numbers reflect the success of our phased approach and targeted advertising. The campaign not only improved revenue but also solidified Crystal Clawz's position as a trusted brand for salon-quality nail products during the holiday season.

Client: SFG TEC

Client Description: SFG Tec, a forward-thinking brand specializing in innovative gardening products, sought to establish a strong online presence for their flagship items, WickBox™ and EcoGrow™. With a budget of R26,818 allocated for Facebook ads between November 1 and December 12, they aimed to introduce their products to the market, drive initial sales, and gain traction in a competitive industry.

Project Goal: Driving Success with SFG Tec's WickBox™ and EcoGrow™

Starting from scratch. With no prior sales data on their Facebook pixel and the looming distraction of Black Friday, we needed a smart, strategic approach to maximize results.

Data Scarcity: Without existing pixel data, ad campaigns required time and budget to learn and optimize, all while delivering tangible results.

Consumer Hesitation Pre-Black Friday: Early November saw buyers holding off purchases in anticipation of upcoming Black Friday deals, requiring a strategy to create interest and urgency.

These hurdles necessitated a careful balance of education, engagement, and incentivization to cut through consumer resistance and drive meaningful sales.

To overcome these challenges, we deployed a two-phased campaign strategy:

We optimized ad creatives with vivid visuals and compelling messaging that highlighted product benefits, gift potential, and the environmental impact of SFG Tec’s products.

Despite the challenges, the campaign exceeded expectations:

Revenue: R112,820 generated from 36 sales.

Average Order Value: R3,133.

Cost per Purchase: R744. ROAS: 4.2 (excellent for a first-time campaign with limited data)

These results highlight the power of strategic audience-building and well-timed product promotions. Additionally, the potential for even better outcomes exists with ongoing campaigns, which will enhance data quality and algorithm efficiency over time.

Client: One Cooks Kitchen

Client Description: One Cooks Kitchen is a private chef service led by a culinary expert with over 30 years of global experience. One Cooks Kitchen crafts delicious, healthy, and balanced meals tailored to the client’s specific dietary needs, using only the finest local ingredients. Having catered to prestigious families across South Africa, the brand has earned a reputation for exceptional quality, passion, and culinary expertise.

Project Goal: Targeted Lead Generation

The private chef industry is highly competitive, particularly with large platforms like Take a Chef dominating the market. One Cooks Kitchen needed to:

Stand out in a crowded space with numerous other chefs offering similar services.

Maintain a steady stream of leads during the slower winter months, typically a quiet period for private chefs.

Optimize their digital marketing efforts to attract high-quality, engaged leads while avoiding budget wastage.

Compete effectively in a market where larger platforms often have a stronghold and monopolize client attention.

The primary challenge was ensuring One Cooks Kitchen remained top-of-mind for potential clients while maintaining a strong, consistent flow of leads in a highly competitive and seasonal market. This required a targeted, strategic approach that would deliver measurable results and stand out in a saturated space.

To address One Cooks Kitchen’s challenges, I implemented a targeted, data-driven strategy to maintain a steady stream of leads and stay competitive in a crowded market. The strategy included the following phases:

Localized Search Campaign for Maximum Reach:

This approach enabled One Cooks Kitchen to consistently capture potential leads, ensuring visibility and competitiveness even during slower months, while attracting clients genuinely interested in the service.

The results for the winter months of May - August 2024 exceeded expectations and demonstrated the effectiveness of the targeted strategy:

Conversions: Increased to 124 in 2024 from 66 in 2023

Cost per Acquisition: Reduced significantly from R198 in 2023 to R80.95 in 2024.

Conversion Rate: Improved from 6% in 2023 to 13.08% in 2024.

These numbers reflect the success of the strategy, resulting in a more efficient and impactful approach that increased conversions and improved the overall cost-efficiency of the campaigns.