Dominating the Search Evolution (SEO & AI)
Stanley Black ✨
Dominating the Search Evolution: 100% SEO & AI Visibility for Flychain
A 5-month journey from technical debt to outranking paid ads in AI-generated search results.
The Client
Flychain is a healthcare financing platform operating in a highly competitive space where trust and technical authority are paramount for customer acquisition.
The Challenge
Flychain faced significant visibility hurdles. Their digital presence was hindered by:
Technical Friction: Critical on-page and off-page errors that suppressed organic rankings.
The "AI Blindspot": Content wasn't structured for LLMs, meaning the brand was invisible in the "Answers" engines like ChatGPT and Perplexity.
Competitive Noise: High-spending competitors dominated traditional paid search, making organic visibility difficult to capture.
The Strategy: A Clean Slate to AI Dominance
I approached this in two distinct, high-impact phases:
Phase 1: The Foundation (Technical Excellence)
Before optimizing for the future, we had to fix the present. I performed holistic audits (On-page, Off-page, and Technical) to identify every bottleneck.
The Result: Resolved all crawl errors, broken links, and metadata gaps, achieving a 100% SEO Health Score. This "Clean Slate" ensured search engines could index the site with zero friction.
Website Site Health: Before vs After
Phase 2: The Future (GEO & LLM Optimization)
With a healthy foundation, I pivoted to Generative Engine Optimization (GEO). We didn't just write for humans; we structured data for AI.
LLM Integration: Optimized site architecture and schema markup to be easily parsed by Gemini, ChatGPT, and Perplexity.
Content Evolution: Strategized and refreshed key blog posts to answer "intent-based" queries that trigger AI Overviews.
AI Search Health: Achieved a 100% AI Search Health rating, ensuring Flychain became a primary source for LLM citations.
The Results
Top-Tier Visibility: Achieved all-time high targeted traffic and dominated SERP Features.
The "AI Advantage": Secured AI SERP features that appeared above competitor paid advertisements, providing "free" premium placement that bypassed the bidding wars.
Authority: Flychain is now consistently cited in AI-generated answers, positioning them as the definitive authority in their niche.
Why It Matters
In 2026, SEO is no longer JUST about blue links. By merging technical SEO perfection with AI-readiness, I provided Flychain with a "Future-Proof" digital footprint that captures users whether they are searching on Google or chatting with an AI assistant.
And here’s the kicker: We’ve only just scratched the surface. With the foundation set to 100% health and AI engines now actively citing Flychain as a primary authority, the compound interest of this organic growth is just beginning to accelerate. We aren't just maintaining rankings; we are scaling an ecosystem.
# Generative Engine Optimization / # Technical SEO Audit / # LLM Optimization / # Content Strategy / # Search Engine Optimization (SEO) / # SEO Specialist
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Posted Jan 2, 2026
A 5-month journey from technical debt to outranking paid ads in AI-generated search results. #SEO Specialist #LLMS Optimization #Optimized for AI Search Results
