SEO Specialist Portfolio
Stanley Black ✨
Your Partner in Organic Growth
& Digital Dominance 🚀
I'm Stanley, a seasoned professional with 5+ years of committed SEO experience and a strong foundation in web design and development, and I'm truly passionate about helping businesses grow by increasing their online visibility and sales by using organic strategies on platforms like Google, Bing, and various AI models.
My special combination of abilities enables me to create and optimize user-focused, high-performing websites that turn visitors into clients and customers in addition to generating noteworthy organic traffic and search engine rankings.
Furthermore, I have 3+ years of experience working with agencies and companies around the world, and I have directly aided in the growth of over 180 businesses, generating a combined revenue of over $250M.
Regardless of the industry or difficulty, this experience has sharpened my ability to spot unexplored opportunities, put comprehensive plans into action, and produce measurable results. In addition to optimizing, I enable companies to thrive online by making sure each digital interaction is a step toward long-term success.
My SEO Stack Includes:
Business Growth Transformations:
Explore A Few Of My SEO Success Stories
This section showcases how my data-driven insights and strategies consistently transform online visibility into real business expansion.
Increased organic traffic by over +2000% within less than 1 year
Client: ⚖️ Burnett Attorneys
Client Description: A distinguished law firm with a wide-reaching presence across Gauteng and Cape Town sought after a solution to improve their website’s performance and achieve better marketing results.
Services Delivered:
✅ Content Marketing
✅ On-page & Technical SEO Fixes
✅ Website Optimization for Performance
✅ Code Cleanup & Minification
The Challenge: ⛰️ Slow website loading speed, low visibility, few keywords
The Results: 🚀 90%+ site performance, keywords increased by +970.6%, clicks increased by +929.2%, impressions increased by +1014%
See the Difference and Impact of my Strategy:
Website Performance Before:
Website Performance Score Before
Website Performance Score Before
Website Performance After:
Website Performance Score After
Website Performance Score After
A Few Direct Measurable Results:
Keyword & Organic Traffic Growth over 1 year
Clicks & Impressions Growth — Comparing the last and previous 6 months
Client: 💆🏻♀️Physical Therapist
Client Description: A well-established physical therapy practice located in Tampa, FL, wanted to increase their online visibility in the area and attract more new patients.
Services Delivered:
✅ Local SEO Optimizations
✅ Holistic SEO Audits
✅ On-page, Off-page & Technical SEO
✅ Competitor and Keyword Research
✅ Content Rework and Improvements
The Challenge: ⛰️ low visibility, poor keyword rankings
The Results: 🚀 achieved multiple 1st-page rankings, increased visibility of +70.9%
See the Difference and Impact of my Strategy:
Organic Visibility Growth over 1 year
Increase ranked keywords by +244% within the first 6 months
Client: 🧑🏽⚕️ Healthcare Practice
Client Description: A well-established healthcare practice located in the heart of Chicago, IL, needed help staying ahead of the competition and reaching a wider audience.
Services Delivered:
✅ Local SEO Optimizations
✅ Holistic SEO Audits
✅ On-page, Off-page & Technical SEO
✅ Competitor and Keyword Research
✅ Content Rework and Improvements
The Challenge: ⛰️ poor organic visibility, few keyword rankings, low traffic
The Results: 🚀 traffic cost increased by +$1.2k, total organic keywords increased by +622.5%, organic traffic increased by +214.1%
See the Difference and Impact of my Strategy:
Keywords & Organic Traffic Growth over 6 months
Improved the conversion rate by +62% & several 1st-page rankings
Client: ☕The Artisan Cafe
Client Description: A new coffee shop with a focus on artisanal brews and a cozy atmosphere was launching its first-ever location. The business needed a strategy to build brand awareness from the ground up, attract its first wave of customers, and establish itself as a go-to spot in the community.
Services Delivered:
✅ Local SEO Optimizations
✅ Holistic SEO Audits
✅ On-page, Off-page & Technical SEO
✅ Competitor and Keyword Research
✅ Content Rework and Improvements
The Challenge: ⛰️ no organic visibility, no keywords, no traffic
The Results: 🚀 increased organic traffic by +582%, increased total organic keywords by +133%
See the Difference and Impact of my Strategy:
Organic Traffic within 2 years / Organic Keywords
Increased phone calls by over +140% within the 1st year
Client: 🧖🏻♀️ Blissful Retreat
Client Description: A luxurious spa in Cape Town, ZA, that wanted to expand their online presence, reconnect with existing clients, and attract new clients.
Services Delivered:
✅ Local SEO Optimizations
✅ Holistic SEO Audits
✅ On-page, Off-page & Technical SEO
✅ Competitor and Keyword Research
✅ Content Rework and Improvements
The Challenge: ⛰️ poor visibility, not locally optimized, low interactions
The Results: 🚀 GBP calls increased by +140.9%, Business views increased by +173.4%, GBP searches increased by +301.2%
See the Difference and Impact of my Strategy:
Google Business Growth — Comparing the current 5 months with the same 5 months from the previous year.
Increased new patient flow by +56% within the first 6 months
Client: 🦷 Brooklyn Smiles Dental
Client Description: A local dental office committed to providing quality oral care who was looking to expand their patient base and grow their practice.
Services Delivered:
✅ Local SEO Optimizations
✅ Holistic SEO Audits
✅ On-page, Off-page & Technical SEO
✅ Competitor and Keyword Research
✅ Content Rework and Improvements
The Challenge: ⛰️ low visibility, few keywords & rankings, poor traffic
The Results: 🚀 organic traffic increased by +297.87%, total organic keywords increased by +122.67%
See the Difference and Impact of my Strategy:
The practice experienced a big increase in online visibility, with an average of 180 monthly visitors — a targeted focus on potential patients. Additionally, organic keyword rankings have expanded to over 300.
Client: 🩺 Dr. Skoll
Client Description: A highly experienced plastic surgeon was grappling with two critical issues: a slow-loading website and a significant drop in search engine visibility, allowing competitors to dominate online.
Services Delivered:
✅ Local SEO Optimizations
✅ Holistic SEO Audits
✅ On-page, Off-page & Technical SEO
✅ Competitor and Keyword Research
✅ Content Rework and Improvements
The Challenge: ⛰️ poor website loading speeds, low visibility
The Results: 🚀 90%+ website performance, achieved several 1st-page rankings, achieved several top 3 "Map Pack" rankings, achieved several AI Overviews
See the Difference and Impact of my Strategy:
Website Performance Before:
Mobile Website Performance Before
Desktop Website Performance Before
Overall Website Performance Before
Website Performance After:
Mobile Website Performance After
Desktop Performance After
Overall Website Performance After
Several Google Business Profile improvements, a few highlights:
Calls increased by +42.7%
Website Clicks increased by +57.4%
Google Search Console Results:
Comparing the last 3 months to the previous 3 months, the website saw a notable increase of +1,295 clicks and a big +89.5K increase in impressions.
A few Organic Rankings:
1st position in the local pack (map pack) for the most sought-after keyword, "plastic surgeon Cape Town."
A few keywords in top positions for Local Pack (Map Pack) rankings.
Results from our SERP campaign:
In just a few months, the total SERP features increased from only 12 in January to 60 in June.
Best AI Overview Result achieved:
1st place in AI Overview result for a very difficult, broad keyword, "rhinoplasty."
-- More projects coming soon!
Ready to achieve similar growth for your business? Let's connect and discuss your SEO strategy and goals.
Like this project
Posted Jul 29, 2025
This portfolio demonstrates how I turn a company's online presence into measurable business growth, regardless of their industry or competition.
Likes
0
Views
17
Timeline
Jan 28, 2024 - Oct 28, 2024
