E-commerce Growth with Tailored Analytics

In March 2022, the Google Ads account for LightHousecabinetry.ca saw significant increases in impressions, clicks, and conversions compared to the previous month.

Impressions rose by 802.9% to 1.30 million, clicks increased by 486.2% to 15.08 thousand, and conversions grew by 243.6% to 1.89 thousand.

Despite these positive trends, the click-through rate (CTR) decreased by 35.1% to 1.16%, and the average cost per click increased by 29.7% to $1.02.

The total cost for the month was $15.67 thousand, a 671.3% increase from the previous month.

Overall, the account saw substantial growth in key metrics, although some efficiency metrics declined.

This is a monthly report for LightHousecabinetry.ca for April 2022. The report provides a performance overview of the Google Ads account. Key metrics include:

Impressions: 1.32 million, up 1.1% from the previous month

Clicks: 12.60k, down 16.4% from the previous month

CTR: 0.96%, down 17.3% from the previous month

Cost: $18.68k, up 19.2% from the previous month

Conversions: 2.10k, up 0.7% from the previous month

Conversion Value: $3.90 million, up 122.2% from the previous month

The report also includes a graph showing the trend of impressions over the course of the month. Overall, the account saw a slight increase in impressions and conversions, but a decrease in clicks and CTR. However, the conversion value increased significantly.

Let's dive into the performance of the Google Ads campaigns for LightHousecabinetry.ca over the months of March and April 2022. 📊

Impressions: 1.30 million (🔺802.9%)

Clicks: 15.08 thousand (🔺486.2%)

Conversions: 1.89 thousand (🔺243.6%)

CTR (Click-Through Rate): 1.16% (🔻35.1%)

Average CPC (Cost Per Click): $1.02 (🔺29.7%)

Total Cost: $15.67 thousand (🔺671.3%)

Impressions: 1.32 million (🔺1.1% from March)

Clicks: 12.60 thousand (🔻16.4% from March)

CTR: 0.96% (🔻17.3% from March)

Cost: $18.68 thousand (🔺19.2% from March)

Conversions: 2.10 thousand (🔺0.7% from March)

Conversion Value: $3.90 million (🔺122.2% from March)

Impressions:

Conversions:

Conversion Value:

Despite a drop in CTR and clicks, April 2022 saw a significant improvement in the conversion value, marking a successful month in terms of high-value engagements. The slight increase in impressions and stable conversion growth indicate that the ads are reaching a broad audience and driving valuable actions. However, optimizing ad relevance and targeting to improve the CTR and reduce costs should be a priority moving forward.

Keep up the great work, and let's aim to fine-tune these campaigns for even better efficiency and effectiveness! 🚀