This is a summary of Google Ads account performance forEcommerce Brand, active from June 2013 to September 2021 in the computer parts, PC, and laptop niche.
KPI’s
The campaigns generated over 112 million impressions and 1 million clicks, with an average cost per click of $22.31.
They resulted in 26,700 conversions, with an estimated revenue between $2.67 million and $4.05 million.
Phone calls were the most effective ad format, and the campaigns provided valuable insights for optimization.
The account manager, Hanzel Lacida, achieved the following:
High Impressions and Clicks:
The campaigns consistently generated a high volume of impressions (over 112 million) and clicks (over 1 million).
Cost-Effective Conversions:
With an average cost per conversion of $22.31, the campaigns drove 26,700 conversions, resulting in an estimated revenue between $2,670,000 and $4,005,000.
Diverse Ad Formats:
The account utilized various ad formats, including headlines, product listing ads, and sitelinks, with phone calls being the most effective.
Valuable Insights:
The data provides insights into the effectiveness of different ad formats and targeting strategies, which can be used to optimize future campaigns.
Overall Impact:
Overall, Hanzel Lacida effectively managed the Google Ads campaigns, delivering a high volume of impressions and clicks, driving cost-effective conversions, and providing valuable insights for future optimization.