Case Study: Behavioral Healthcare Google Ads Campaigns – Orange…

Role: Google Ads Paid Search Specialist Client Type: Behavioral Healthcare Providers (Orange County)

Orange County is home to numerous behavioral healthcare providers facing high competition in search visibility. One such anonymous client, a licensed recovery and wellness center, partnered with me to launch a series of performance-based Google Ads campaigns. I was brought in to set up, optimize, and manage these campaigns to drive high-intent leads efficiently and ethically.

Drive qualified phone calls and form submissions

Lower cost per acquisition (CPA) across ad groups

Increase impression share for top-performing keywords

Maintain compliance with Google Ads healthcare policies

PPC Strategy Creation (Search, Performance Max, Local Services)

Keyword & Intent-Based Targeting

Ad Copywriting with Compliance Review

Conversion Tracking Setup (GA4 + GTM)

Location-Based Targeting in Orange County Area

Performance Monitoring & Budget Reallocation

1. Orange County Rehab – Competitor Search Campaign

Strategy: Capture competitor brand queries using compliant, neutral copy.

Outcome: Generated consistent leads with a lower CPC compared to general campaigns.

2. Mental Health Treatment – Maximize Conversions (TCPA Enabled)

Strategy: Bid strategy tested using TCPA within Google Ads to control costs.

Outcome: Balanced cost-efficiency with lead quality over time.

3. Detox & Recovery Local Campaigns

Strategy: Hyperlocal campaigns within specific ZIP codes in Orange County.

Outcome: Improved CTR and conversions from mobile devices within a 10-mile radius.

Achieved a 25–30% reduction in CPA across campaigns within 60 days

Increased phone call leads by over 40% compared to prior benchmarks

Improved Quality Score through continuous ad testing and keyword refinement

Enhanced tracking accuracy using CallTrackingMetrics, GA4 and Google Tag Manager

Google Ads (Search, PMax, Extensions)

Google Tag Manager

Google Analytics 4 (GA4)

Looker Studio for Conversion Reporting

Asana for Workflow Coordination

Call Tracking Metrics

My work with behavioral healthcare campaigns

"We were impressed with the strategic clarity and precision that Hanzel brought to our campaigns. His deep understanding of healthcare advertising compliance and hands-on optimization made a tangible difference in our ability to reach those in need. The transparency in reporting and focus on measurable results gave our team full confidence in the campaign performance. We highly recommend Hanzel to any behavioral healthcare provider seeking a reliable and effective PPC partner." — Anonymous Client, Recovery & Wellness Center in Orange County

Disclaimer: This case study reflects anonymized project data. No sensitive patient or organizational data has been shared.