Freelance Creative WritersFreelance Creative Writers
โœ๏ธ 7-Figure Writer & Substack Growth Marketer
$25k+
Earned
7x
Hired
5.0
Rating
260
Followers
โœ๏ธ 7-Figure Writer & Substack Growth Marketer
Branding+copy solutions for early stage founders
$10k+
Earned
10x
Hired
5.0
Rating
281
Followers
Branding+copy solutions for early stage founders
Conversational, bright, and efficient writing services
$1k+
Earned
1x
Hired
5.0
Rating
6
Followers
Conversational, bright, and efficient writing services
Ad design for B2B SaaS (Concepts + Design)
$1k+
Earned
1x
Hired
5.0
Rating
7
Followers
Ad design for B2B SaaS (Concepts + Design)
Designing modern brands through UI/UX, web & visual content
9
Followers
Designing modern brands through UI/UX, web & visual content
Building brands people feel something for
New to Contra
Building brands people feel something for
Cover image for SOUTH AFRICAN AIRWAYS
A catalyst for
SOUTH AFRICAN AIRWAYS A catalyst for African growth: the SAA corporate identity guide Strategic planning, creative direction and copywriting for the corporate identity guide of a national airline and a national symbol. THE STORY There are brands that carry weight in the literal sense. And then there are brands that carry weight in every other sense. South African Airways is both. As the national carrier of South Africa and one of the continent's longest-running airlines, SAA represents something beyond its routes and its fleet. It represents a country, a continent, an idea of what Africa is becoming and what it deserves to be. When I took this brief I understood that the stakes were not just creative. They were cultural. The CI guide I developed for SAA had to hold all of that without buckling under it. It needed to give every person who touched the brand, from cabin crew to marketing managers to external agencies across the world, a clear and inspiring sense of what SAA stood for and how that should show up in everything they did. The platform we built was "A Catalyst for African Growth." Vibrant, cosmopolitan, contemporary. A carrier that didn't just fly people to destinations but believed in the destinations themselves. The guide covered brand assets, tone of voice, photographic style, colour, typography and the full brand narrative. Every word was written to inspire as much as to instruct. The simplest line in the whole document took the longest to write. It always does. WHAT IT TAUGHT ME That the most important reader of a brand guide is not the designer. It's the person who has never thought about brand before and needs to understand, in plain and beautiful language, why any of this matters at all.
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Cover image for NETFLIX
Writing for Netflix: on what
NETFLIX Writing for Netflix: on what happens when advertising discipline meets global storytelling One liner Scriptwriting and creative collaboration with a global creative team for a Netflix production. THE STORY Some projects you can't say much about. This is one of them. What I can tell you is that I was invited to collaborate with Netflix's global creative team on a scriptwriting project, working alongside writers and producers from across the world. It was one of those experiences that quietly shifts something in the way you think. About pace. About precision. About the specific weight of a word in a script versus a word in an ad. About what it means to write for an audience of millions who have chosen, in a world of infinite distraction, to give you their full attention. I brought to that room everything I had learned from 20 years of writing for brands: clarity of intent, economy of language, and an instinct for the emotional truth inside a brief. The discipline of advertising, where every word costs money and every second counts, turns out to be surprisingly good training for everything else. I took home something I hadn't expected: a renewed belief in simplicity. That the hardest thing in any medium is to say exactly what you mean and nothing more. And that when you get it right it feels not like an achievement but like an inevitability. Which is of course exactly how the best work always feels. WHAT IT TAUGHT ME That good writing is good writing, whatever the medium. And that the perspective you bring to a room matters as much as the skill you bring to the page.
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Cover image for CALIBRE LIFE SCIENCE
Creating immunity for
CALIBRE LIFE SCIENCE Creating immunity for Africa, from Africa: brand strategy, creative direction and copywriting for a life science engineering firm Brand strategy, manifesto, creative direction, content strategy and ongoing copywriting for a pharmaceutical and biotech facility engineering company. THE STORY There are industries where the stakes are abstract. And then there are industries where the stakes are people's lives. Calibre Life Science designs, builds and validates the facilities where medicine is made. Sterile pharmaceutical environments, biosafety laboratories, large-scale production facilities across the continent. The work is technical, precise, and unforgiving in ways most people never see. The challenge wasn't understanding what they did. It was finding language that could carry the weight of it without collapsing under the gravity. The platform I built centres on a single idea: the line. Every facility begins with a line of intention. A line that has to hold through design, through build, through validation, all the way to the moment production comes online and the system either proves itself or it doesn't. Design. Build. Validate. Not three separate phases. One continuous commitment. The manifesto came first and set the temperature for everything that followed. The content strategy extended the voice across thirteen LinkedIn posts in the first calendar, each anchored to a pillar and written to sound like people who knew exactly what they were doing and felt no need to shout about it. Precise. Direct. Quietly certain. Writing for this industry taught me something I didn't expect. The engineers building these facilities will never meet the patients whose medicine is made inside them. But they think about them anyway. That's what the writing had to hold. WHAT IT TAUGHT ME That gravity is a gift. When the work genuinely matters, you don't have to manufacture meaning. You just have to get out of the way and let it speak.
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72