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Penny Janiak's avatar
Penny Janiak
proNovato, USA
Conversational, bright, and efficient writing services
$1k+
Earned
1x
Hired
5.0
Rating
6
Followers
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Conversational, bright, and efficient writing services
Cover image for Soho Studio Website Copywriting
Soho Studio Website Copywriting
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11
Cover image for The 3 Chance Rule
The 3 Chance Rule
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12
Cover image for The Match Quiz
The Match Quiz
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12
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Creative Writer(1)
Nimi Pretorius's avatar
Nimi Pretorius
proCape Town, South Africa
Building brands people feel something for
$1k+
Earned
4
Followers
Building brands people feel something for
Cover image for SOUTH AFRICAN AIRWAYS A catalyst for
SOUTH AFRICAN AIRWAYS A catalyst for African growth: the SAA corporate identity guide Strategic planning, creative direction and copywriting for the corporate identity guide of a national airline and a national symbol. THE STORY There are brands that carry weight in the literal sense. And then there are brands that carry weight in every other sense. South African Airways is both. As the national carrier of South Africa and one of the continent's longest-running airlines, SAA represents something beyond its routes and its fleet. It represents a country, a continent, an idea of what Africa is becoming and what it deserves to be. When I took this brief I understood that the stakes were not just creative. They were cultural. The CI guide I developed for SAA had to hold all of that without buckling under it. It needed to give every person who touched the brand, from cabin crew to marketing managers to external agencies across the world, a clear and inspiring sense of what SAA stood for and how that should show up in everything they did. The platform we built was "A Catalyst for African Growth." Vibrant, cosmopolitan, contemporary. A carrier that didn't just fly people to destinations but believed in the destinations themselves. The guide covered brand assets, tone of voice, photographic style, colour, typography and the full brand narrative. Every word was written to inspire as much as to instruct. The simplest line in the whole document took the longest to write. It always does. WHAT IT TAUGHT ME That the most important reader of a brand guide is not the designer. It's the person who has never thought about brand before and needs to understand, in plain and beautiful language, why any of this matters at all.
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180
Cover image for NETFLIX Writing for Netflix: on what
NETFLIX Writing for Netflix: on what happens when advertising discipline meets global storytelling One liner Scriptwriting and creative collaboration with a global creative team for a Netflix production. THE STORY Some projects you can't say much about. This is one of them. What I can tell you is that I was invited to collaborate with Netflix's global creative team on a scriptwriting project, working alongside writers and producers from across the world. It was one of those experiences that quietly shifts something in the way you think. About pace. About precision. About the specific weight of a word in a script versus a word in an ad. About what it means to write for an audience of millions who have chosen, in a world of infinite distraction, to give you their full attention. I brought to that room everything I had learned from 20 years of writing for brands: clarity of intent, economy of language, and an instinct for the emotional truth inside a brief. The discipline of advertising, where every word costs money and every second counts, turns out to be surprisingly good training for everything else. I took home something I hadn't expected: a renewed belief in simplicity. That the hardest thing in any medium is to say exactly what you mean and nothing more. And that when you get it right it feels not like an achievement but like an inevitability. Which is of course exactly how the best work always feels. WHAT IT TAUGHT ME That good writing is good writing, whatever the medium. And that the perspective you bring to a room matters as much as the skill you bring to the page.
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183
Cover image for SIRKEL Closing the loop: brand strategy,
SIRKEL Closing the loop: brand strategy, creative direction and copywriting for a global investment venture Brand strategy, naming, creative direction, visual identity, website and copywriting for Sirkel Ventures, an investment business working across renewable energy, mining and global markets. THE STORY Sirkel was built around a simple idea: seemingly separate opportunities are often part of something much bigger. The business works across industries, markets and geographies, connecting capital, expertise and opportunity. I wanted the brand to make those connections visible. That led naturally to the idea of the circle, and to Sirkel. From there, I built the visual and verbal world around movement, connection and impact. Circles, ripples, loops and repeating forms became a way to show how one investment can create effects far beyond its starting point. The language followed the same thinking. “Bridging continents. Connecting innovators.” “Embracing diversity and creating opportunity.” “Join our Sirkel of change and impact.” The result was a bold, stripped-back identity that could move comfortably between mining, renewable energy and investment without belonging too obviously to any one of them. WHAT IT TAUGHT ME That a good brand idea can do more than hold a business together. It can help make sense of a business that operates across very different worlds. And that sometimes the simplest shape gives you the biggest world to build from.
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58
Cover image for ARNO KEMP The room behind the
ARNO KEMP The room behind the decision: brand strategy, creative direction and copywriting for an executive coach Brand strategy, positioning, creative direction, visual identity and copywriting for executive coach Arno Kemp. THE STORY Leadership gets lonelier the more senior you become. By the time someone reaches the top of an organisation, they’re usually very good at looking like they know what they’re doing. But behind the decisions, the meetings and the performance, there’s another conversation happening. The one about whether the role still fits. What comes next. And the things you can’t necessarily say to anyone else in the room. That was the territory I wanted to build Arno Kemp’s brand around. I kept coming back to the space before the visible decision. The thinking, doubt and uncomfortable honesty that happens privately, before a leader walks back into the room. That led to the central idea: “The room behind the decision.” From there I built a visual and verbal world that felt intelligent, quiet and assured. Less like traditional executive coaching and more like a private conversation between two people who understand the stakes. The writing followed the same principle. The role used to fit. This isn’t confusion. It’s consequence. What leaders stop saying out loud. You’re still performing. That’s not the same as fitting. The idea carried through the identity, presentation material, social content and wider brand system. WHAT IT TAUGHT ME That the most interesting thing about a service isn’t always what happens in it. Sometimes it’s the moment that makes someone realise they need it. And that when you’re speaking to accomplished people, you don’t need to tell them how to lead. You need to show them that you understand what leadership feels like.
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23
Creative Writer(2)
Andrea Todorova's avatar
Andrea Todorova
Slovenia
Ad design for B2B SaaS (Concepts + Design)
$1k+
Earned
1x
Hired
5.0
Rating
8
Followers
Ad design for B2B SaaS (Concepts + Design)
Cover image for Ad Concepts + Designs for Payyy
Ad Concepts + Designs for Payyy
2
11
Cover image for Ad Concepts + Designs for UtilityAPI
Ad Concepts + Designs for UtilityAPI
2
6
Cover image for Ad Concepts + Designs for Aviatrix
Ad Concepts + Designs for Aviatrix
2
8
Cover image for Ad Concepts + Designs for Demantive
Ad Concepts + Designs for Demantive
2
9
Creative Writer(6)
KAZIM HAIDER SYED's avatar
KAZIM HAIDER SYED
Lahore, Pakistan
Designing modern brands through UI/UX, web & visual content
10
Followers
Designing modern brands through UI/UX, web & visual content
Cover image for 🔥 Your Brand Deserves a
🔥 Your Brand Deserves a Logo That Stands Out. A strong logo is not just a design — it’s the identity of your brand. Modern, bold, and premium logo concepts crafted specially for clothing brands to give your business a cool and effective look. ✅ Unique Brand Identity ✅ Premium & Modern Style ✅ Perfect for Fashion Brands ✅ Professional Store & Social Media Look Make your clothing brand look powerful and unforgettable. 📩 DM NOW to create your custom brand logo & fashion branding design.
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134
Cover image for Want a logo that looks
Want a logo that looks cool, feels premium, and instantly grabs your audience’s attention? 🎯 I create modern & interactive brand identities that help businesses stand out and connect with customers. ☕ Minimal • Creative • Memorable • Audience-Focused 📩 DM me to make your brand more powerful & recognizable.
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200
Cover image for ✨ Build Your Premium Brand
✨ Build Your Premium Brand with SKINORA ✨ Your brand deserves a luxury identity that attracts customers instantly 💖 We create: 🌸 Luxury Logo Designs 🌸 Premium Skincare Brand Identity 🌸 Elegant Shop Mockups 🌸 Social Media Branding 🌸 Packaging Design 🌸 Modern & Feminine Aesthetic Designs Introducing SKINORA — a luxury skincare brand concept designed with elegance, confidence, and beauty in mind ✨ Soft Pink • White • Golden Luxury Theme 👑 Want your business to look PREMIUM and high-end like this? 📩 DM ME NOW to create your own luxury skincare brand, beauty brand, cosmetic brand, or feminine business identity. Let’s turn your vision into a premium brand that customers remember 💎
1
248
Cover image for Luxury isn’t just designed —
Luxury isn’t just designed — it’s experienced. ✨ Focused on cinematic lighting, luxury typography, black-gold aesthetics, and immersive product storytelling to create a brand that feels elite before the first spray. From logo identity to luxury product visualization — every detail was crafted to attract premium customers and elevate brand perception. ✔ Luxury Brand Identity ✔ Premium Product Presentation ✔ High-End Visual Direction ✔ Social Media & Website Ready ✔ Modern Luxury Aesthetic Looking for visuals that make your brand feel expensive and unforgettable? 📩 Available for: • Luxury Branding • Perfume/Product Ads • Packaging Design • Social Media Creatives Let’s build a brand people remember.
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161
Creative Writer(4)