Case Study 🎶

Pride Marketing still lacks empathy. Brands paint their logos into a rainbow with no prospect of contributing to LGBTQ+ communities in sight.

I wanted to see creative and authentic ads that resonate, especially from strong allies like Spotify 🏳️‍🌈

Then, I thought… how about I create some? 💭

Here are some ad specs to show Spotify's support for queer communities:

Spotify’s recent campaign with the agency 'Who Wot Why' has inspired me to combine two Pride anthems from different decades 💛

Wrote billboard ads

Designed the creatives

Combined Spotify's voice with me to engage both Gen Z and Millennials

I love seeing inspiring and engaging ads from Spotify. I really enjoyed putting this work out and creating copy that I'd love to see 💚

👀 Seems impressive? Do you have a story to tell the world? Why not try it together? Promise, I won't bite 🌝

[ ] Send me an email → Mail

[ ] Send me a DM → LinkedIn

[ ] Book a slot to chat → @Whenever

[ ] Do it tomorrow → set a reminder 🔔