🎶 Pride Month Spec Ads | Spotify
Buse Umur ✨
Copywriter
Creative Writer
Content Creator
Canva
Spotify
Case Study 🎶
Challenges 👀
Pride Marketing still lacks empathy. Brands paint their logos into a rainbow with no prospect of contributing to LGBTQ+ communities in sight.
I wanted to see creative and authentic ads that resonate, especially from strong allies like Spotify 🏳️🌈
Then, I thought… how about I create some? 💭
Here are some ad specs to show Spotify's support for queer communities:
Engage and inspire queer communities
Develop creatives against rainbow-washing advertising
Make people smile and remind them of the safe space Spotify creates for them
Spotify’s recent campaign with the agency 'Who Wot Why' has inspired me to combine two Pride anthems from different decades 💛
Action ✍️
Wrote billboard ads
Designed the creatives
Combined Spotify's voice with me to engage both Gen Z and Millennials
I love seeing inspiring and engaging ads from Spotify. I really enjoyed putting this work out and creating copy that I'd love to see 💚
👀 Seems impressive? Do you have a story to tell the world? Why not try it together? Promise, I won't bite 🌝Your checklist:
[ ] Send me an email → Mail
[ ] Send me a DM → LinkedIn
[ ] Book a slot to chat → @Whenever
[ ] Do it tomorrow → set a reminder 🔔
