Case Study 🏡

With so many B&Bs in Venice, Ca' dell'Arciere wanted to stand out and attract young guests 🍕

Since the tourism market is crowded in Venice, we had some challenges:

Owners' Story: I spoke with the owners and listened to their story. They were a young couple who bought an old building and designed it to reflect their personalities 👩‍❤️‍👨

Mission: They started this business to spread kindness and hospitality to the world.

Opportunity: Many competitors in the market use SEO-focused language without showcasing their unique personalities. So, we needed to develop a distinctive voice for Ca' dell'Arciere.

Developed a brand voice by combining the owners' personalities and relevant keywords

Wrote the landing page, services, about us, and contact pages

Created a communication strategy and message templates to be used with guests

Designed the website using Wix, wrote meta tags, and configured SEO settings

Edited Ca' dell'Arciere's Airbnb, Booking, and Google Business pages

Unlike our SEO-focused competitors, I created a brand voice that prioritizes human interaction. As a result, many prospective clients found us on Google. By reducing reservations made through platforms like Airbnb, Booking, and Vrbo, we increased direct bookings and revenue 📈

Let's take a look at the numbers:

Ranked first on Google

73% increase in organic visitors from Google

92% increase in website sessions

45% increase in direct bookings

42% increase in revenue

The hard work paid off and helped Ca' dell'Arciere lead the B&B sector in Venice. Guests love the brand voice reflected on the website, emails, and communication, and appreciate the hospitality team's “above and beyond” mentality ✨

[ ] Send me an email → Mail

[ ] Send me a DM → LinkedIn

[ ] Book a slot to chat → @Whenever

[ ] Do it tomorrow → set a reminder 🔔