Designer | Illustrator | Storyteller
Allow me to reintroduce myself.
My name is Rudy, a visual designer working across product design, brand identity, editorial design, icon design, and illustration.
I've finally put together a collection of my work from 2025β2026. A mix of freelance projects, personal explorations, and visual experiments.
Here's a look at what I've been making over the past two years.
More of my work at https://rudypagnel.me
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Brand Strategist & Art Director
Aplace. Real Estate Brand Identity and UI/UX Design
Finding a place to call home is more than a property search. It is a decision shaped by personal needs, lifestyle, and future plans. Yet navigating property listings can often feel overwhelming, especially when information is difficult to compare and the digital experience lacks clarity.
Aplace is a conceptual digital real estate platform designed to simplify how people discover, buy, and rent properties. The project explores how brand identity and digital product design can work together to create a more intuitive experience, helping users move through the property discovery process with greater confidence.
The Challenge.
The challenge was to create a cohesive brand and digital experience for a platform that brings property discovery into one accessible interface. The design needed to communicate trust and clarity while presenting property information in a way that feels structured, approachable, and easy to navigate.
The Process.
Research and Exploration.
The project began by considering the needs of users navigating digital property platforms. Searching for a property involves more than browsing images. Users need to understand listing details, compare options, and navigate information efficiently before making an important decision.
These considerations informed the design direction, with an emphasis on clarity, usability, and a consistent experience across the brand and digital interface.
Brand Concept Development.
Aplace was developed around the idea of making property discovery feel more accessible. The name suggests a destination, a space, or somewhere to belong, connecting the practical function of a real estate platform with the personal meaning people associate with finding a place.
This concept provided a foundation for a brand that feels approachable and contemporary while maintaining the credibility expected from a property related service.
Visual Identity and Direction.
The visual direction focused on creating a clean, modern, and cohesive brand presence. Rather than relying on unnecessary visual complexity, the identity emphasizes clarity and consistency, allowing the brand to communicate its purpose through a straightforward visual language.
The objective was to establish an identity that could translate naturally into a digital product, ensuring that the brand and interface felt like parts of the same experience.
UI/UX Design.
The interface design translated this direction into a structured digital experience. Layouts, information hierarchy, and navigation were considered to help users understand property listings and move between relevant information more intuitively.
The design prioritizes the presentation of property details, creating a clear visual structure that supports browsing and comparison. The interface aims to reduce unnecessary friction by making essential information easier to identify and the overall experience easier to follow.
Brand and Digital Integration.
An important part of the project was connecting the visual identity with the user interface. Typography, visual hierarchy, and the overall design language were approached as a unified system rather than separate design exercises.
This integration helps maintain consistency between how Aplace presents itself as a brand and how users experience it through the platform.
The Result.
Aplace brings brand identity and UI/UX design together in a conceptual real estate platform built around clarity, accessibility, and trust. The project establishes a visual and digital direction that supports the practical needs of property discovery while recognizing the personal significance of finding a place to live.
By connecting brand expression with interface design, Aplace demonstrates how a cohesive digital experience can make a complex service feel more organized, approachable, and intuitive.
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In this case i make a design and direction for an identity of STHENIC.
Sthenic is a Muay Thai brand making fight gear with streetwear concept. I explore and make an urban direction for STHENIC so it will looks as a young urban without losing context of sport brand itself. Every looks in the social media and imagery will took every audience journey and feel about how strong, modern, and authentic of Sthenic.
I build direction and design for all the identity that includes primary and secondary logos, a brand mark, a color palette, a typography system, and a logo guidelines, imagery, artdirection, imagery, partnership, etc.
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Multidisciplinary Designer | Social Media, Branding, & UI/UX
Multidisciplinary Designer | Social Media, Branding, & UI/UX
Graphic Design | Branding for Businesses
Graphic Design | Branding for Businesses
CTRL & FLOW is a visual identity and packaging design concept for an RTD coffee brand developed within the Erion Space ecosystem. The project explores two distinct consumer mindsets: CTRL, representing focus and productivity, and FLOW, representing creativity and relaxation.
The challenge was creating two contrasting personalities while maintaining a cohesive brand system. Through typography, visual hierarchy, and packaging applications, the identity was designed to ensure consistency across touchpoints while giving each product its own recognizable character.
Services:
β’ Brand Identity Design
β’ Packaging Design
β’ Art Direction
β’ Visual System Development
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Can design do more than just look good?
Fixive was created as a platform for exploring graphic design beyond aesthetics. Through visual content, insights, and creative discussions, Fixive aims to help people understand how design influences communication, perception, and decision-making.
The project focuses on making design knowledge more accessible by sharing practical insights, visual principles, and strategic thinking behind effective communication. Every piece of content is designed to encourage curiosity, reflection, and a deeper appreciation of design as a meaningful tool.
The result is a growing creative space where designers, business owners, and curious learners can discover how visual communication shapes the way we understand the world.
https://www.instagram.com/fixive.id/
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How do you build excitement for a music event before the first performer even takes the stage?
Soundlive is an annual music event by Erion that brings together audiences, performances, and nationally recognized headline acts in a single live experience. The challenge was to create a visual identity capable of capturing the energy of live music while remaining adaptable across multiple event touchpoints.
My role covered the development of the event's visual identity, from logo design and brand system to promotional materials, social media assets, stage visuals, and event applications. Every element was designed to create a cohesive experience that audiences could recognize before, during, and after the event.
The result is a distinctive event identity that strengthens brand recognition, enhances audience engagement, and supports a memorable live music experience on a larger scale.
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How can a recurring event create a stronger sense of community?
The Breakfast Club is a signature event series by Erion, designed to bring people together through meaningful conversations and shared experiences in a relaxed breakfast setting.
The visual identity was developed to capture the warmth, friendliness, and social energy that define the event. Through a combination of approachable typography, vibrant visual elements, and consistent branding, the identity helps distinguish The Breakfast Club while remaining connected to the broader Erion ecosystem.
The result is a recognizable event brand that strengthens community engagement and creates a memorable experience beyond the gathering itself.
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Design Driven. Founder Friendly. Growth Ready Experiences.
Brand Designer & Illustrator
Brand Designer & Illustrator
Logo and graphic designer
Logo and graphic designer
Creative Designs, Professional Management
Creative Designs, Professional Management
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