Visual Identity Development for The Ironclad Beard Co.

This project involved developing a complete visual identity system for The Ironclad Beard Co., an artisanal brand specializing in high-quality, handcrafted beard oils, balms, and grooming tools. The primary goal was to create a suite of logos and marks that resonate with the brand's core values: rugged quality, dependability, and nostalgic masculinity.

The aesthetic is heavily inspired by vintage industrial design, classic American signage, and traditional athletic/workwear badges; a style characterized by bold typography, strong geometric shapes, and a limited color palette.