Freelance Market Researchers in WashingtonFreelance Market Researchers in Washington
Marketing Strategist, Web Designer & Brand Identity Expert
12
Followers
Marketing Strategist, Web Designer & Brand Identity Expert
Cover image for Folake & Co. | Website
Folake & Co. | Website Design + Digital Experience For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience. The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story. I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances. My work included: • website strategy and creative direction; • user journey and information architecture; • custom five-page website concept; • responsive Home page design; • About page and brand storytelling; • Menu page organization and presentation; • Book the Cart inquiry experience; • Events page design; • custom-coded interactive website prototype; • navigation and page-flow development; • visual hierarchy and typography system; • integration of the existing logo and brand assets; • earthy color palette application; • photography selection and image placement; • coffee, matcha and product-focused storytelling; • booking and inquiry calls to action; • mobile-responsive layout planning; • embedded imagery and website assets; • final prototype testing and presentation preparation. The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth. This website was developed as a pitch concept and was not ultimately published by the brand.
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Cover image for UGC + Social Media Content
UGC + Social Media Content | Beauty & Lifestyle For this collection, I created and curated social-first content centered around beauty, fashion and lifestyle products, including content featuring Glossier, Starface, BREAD Beauty Supply, Valentino Beauty and YSL Beauty. The work was developed to balance polished brand storytelling with the more natural, relatable quality of UGC. I created content across multiple formats and considered how individual assets could support organic social, product discovery, engagement and paid digital campaigns. My work included: • UGC concept development and creative direction; • short-form video for Reels and TikTok; • product-focused video content; • lifestyle and product photography; • unboxing and product discovery content; • in-store and experiential content capture; • social-first hooks and on-screen copy; • video editing, pacing and text overlays; • static social media content and graphics; • carousel and Story content; • launch and collaboration-focused content; • organic and paid social creative variations; • product styling and visual composition; • platform-specific content adaptation; • caption and CTA development; • content repurposing across digital platforms. The final body of work demonstrates my ability to take a product and build multiple pieces of social content around it while maintaining strong visual direction, platform awareness and a clear understanding of how people naturally discover and engage with products online.
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Top-Notch Accounting and Article Writing Services
Top-Notch Accounting and Article Writing Services
AI-native creator: content, community & systems for brands
9
Followers
AI-native creator: content, community & systems for brands
Building Tomorrow.
8
Followers
Building Tomorrow.
Federal Contracting Market Research and Strategy
Federal Contracting Market Research and Strategy