Helping a logistics titan rebrand for digital.
Bert Phillips
America’s biggest and best automotive logistics company needed to become something new — a digital solutions provider.
I worked with our client to take a look at what their company meant to customers all over the country, then helped retool their org to support this transformation. We helped to deepen customer strategy (journey mapping, segmentation), refresh their brand, name new services, and develop a comprehensive “transformation story."
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Posted Apr 2, 2024
A $1B logistics org needed to launch a suite of new, digital services. I worked with them to understand their audiences with journey maps and segmentation.
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