Digital Marketing Manager for East Coast Food & Beverage Brand
Pamela Ellis
Digital Marketer
Content Creator
Copywriter
Instagram
Microsoft Word
Sprout Social
Mezeh Mediterranean Grill
mezeh is a fast-casual restaurant with 50+ locations along the East Coast that highlights fresh, bold, and all-natural mediterranean cuisine.
While working at mezeh, I was able to dip my toes into paid advertisements with Google and Meta, track analytics, campaign management (email, lifestyle, paid & organic), & copywriting.
Contract Duration: 1 year
Social Channel + Content Management
Instagram Name: @mezeh_
Organic Growth Analytics
**Via Sprout Social - June 2023
Current Followers: 14.1k
Net growth: 1.1k followers
Reach: 1,958
Engagement Rate: 54.4%
Objective & Goals
Spread brand awareness about menu items using pop culture trends and create a solid community of engaging followers.
Increase net followers and engagement rate.
Duties Conducted
Wrote and edited copy for restaurant menus, emails, social media accounts, and customer responses.
Implemented Sprout Social for the entire marketing team to track and plan social content.
Oversaw social media accounts, Google Business profiles, and paid advertisements and implemented restaurant promotions on a weekly basis.
