Freelance Creative Directors in United KingdomFreelance Creative Directors in United Kingdom
AI Video Producer for Campaigns, UGC & Brand Films
5.0
Rating
57
Followers
AI Video Producer for Campaigns, UGC & Brand Films
Creative developer crafting premium digital products
$1k+
Earned
2x
Hired
4.1
Rating
63
Followers
Creative developer crafting premium digital products
Cover image for Title
Brand DNA Engine — ÆTHER
A
Title Brand DNA Engine — ÆTHER A workflow-native creative direction system for building coherent luxury brand ecosystems with AI. Brand DNA Engine is an AI-native creative direction system built entirely in Melius that transforms vague startup ideas into coherent, launch-ready luxury brand ecosystems. Using connected AI workflows and multiple node types, the system analyzes positioning, emotional tone, visual language, and audience intent before generating unified identity systems, UI concepts, campaign visuals, messaging systems, and cinematic brand outputs. The workflow emphasizes collaborative refinement between human creative direction and AI orchestration, allowing the entire ecosystem to evolve coherently through iterative feedback loops. For this project, I created ÆTHER, a fictional luxury AI wellness intelligence brand designed for high-performing creatives. Process Overview Creative Briefing Inputs I began by creating structured input nodes for the startup concept, audience, emotional tone, and visual direction of the fictional brand ÆTHER. AI Analysis Layer Using Melius AI agents, I created workflow nodes that analyzed: emotional positioning visual language luxury references campaign tone typography direction architectural/editorial aesthetics Brand DNA Synthesis The workflow then synthesized these analyses into a central “Brand DNA” system that acted as the creative intelligence layer for all downstream outputs. Parallel Creative Generation From the Brand DNA system, the workflow branched into multiple generation systems: Identity System UI System Campaign System Messaging System Refinement Loops The most important stage was collaborative refinement. I introduced creative direction shifts such as: “Push the system toward brutalist editorial luxury.” The workflow then evolved the entire ecosystem coherently across campaigns, UI, typography, messaging, and visual tone. Final Outputs The final workflow generated cinematic launch posters, editorial campaigns, luxury landing page concepts, and a final “Brand Universe” visual, all designed to feel part of the same cohesive creative world. Building with Melius What stood out most while building this project was how naturally Melius supports workflow-native creative thinking instead of isolated prompting. The visual canvas made it possible to structure creative direction as a connected system rather than generating disconnected outputs. The ability to branch workflows, connect reasoning layers, and iterate through refinement loops made the experience feel much closer to a real creative agency process. The strongest part of the platform for me was the ability to visually orchestrate AI collaboration. Instead of a single prompt leading to a final result, the workflow became a living creative system where positioning, visual language, campaigns, UI, and messaging could evolve together coherently. I also found the visual nature of the workflow particularly useful for storytelling and presentation. Seeing the progression from briefing > analysis > synthesis > refinement made the creative process feel much more transparent and intentional. https://app.melius.com/projects/2148b6f0-ee80-4557-be48-7c60c624284a/canvas/6b9717c7-8034-4102-8812-400f7a63778b
15
36
1.1K
Seriously playful design.
$1k+
Earned
2x
Hired
5.0
Rating
87
Followers
Seriously playful design.
Brand & web design for startups, idea to launch in 4-6 weeks
1x
Hired
11
Followers
Brand & web design for startups, idea to launch in 4-6 weeks
Cover image for Quartz Fabrications: from "how much
Quartz Fabrications: from "how much for Calacatta?" to "you're booked". The business: an owner-led quartz worktop fabricator in Lancashire. A small team that templates, fabricates and fits across West Lancashire, Merseyside and Greater Manchester. (A concept rebrand I'm pitching to a real client). The quirks: Enquiries arrive by phone and DM while the owner is on site, so quotes get written at night Customers can't picture a 10cm swatch as a 3m island, so jobs stall in sample requests Templating only works once base units are fitted. Book too early and the templater loses half a day Every quote needs layout, sizes, cut-outs, stone and readiness: 5+ messages before anything gets booked What I built (the problem I solved): customers see their stone on a 3D kitchen, get an instant estimate and book a visit they're actually ready for, so the owner never chases details or quotes just to get a booking. Customer side: Visualise: 18 real stones mapped onto a live 3D kitchen. Change layout and sizes and it updates instantly Estimate: layout, measurements, upstands and cut-outs give an instant guide price Readiness: "Are your base units fitted?" Yes offers templating slots, Not yet offers a Saturday showroom visit. No wasted visits Book: real slots, double-booking protection, calendar invite, and a self-serve reschedule/cancel link Owner side: Every booking arrives as a complete job brief: stone, every measurement, worktop area, estimate, readiness, postcode, optional kitchen photo Automated reminder timeline, one-click completed/no-show Block a "fitting day" in one click and it disappears from customer booking Before: 5+ messages and the risk of a wasted templating visit. After: booked in about 90 seconds, with nothing to chase. Built in Lovable alongside my own brand identity for Quartz Fabrications. 🎥 Demo: https://www.loom.com/share/03e93362206547b4bd0bbf4bd042379b 🔗 Live: https://quartz-fabrications.lovable.app/ Concept project. Not the official Quartz Fabrications website.
0
78