AI music video / Creative

AI music video / Creative direction

I guess everyone’s had a chance to play with Seedance 2.5 by now, right?

Here’s what actually stood out to me.

The biggest difference isn’t resolution or motion quality — it’s how well the model holds a visual reference. When I fed it a specific aesthetic — early 2000s digital, raw grain, handheld imperfection — 2.5 preserved the character of it. Camera movement felt stylistically consistent, not just technically correct.

The previous version tended to simplify, smoothing things out toward something more generic.

For this experiment, I used a Charli xcx track as the starting point and built the visual around its energy and aesthetic.

For anyone doing editorial or narrative AI work, that distinction matters a lot. A tool that interprets your reference rather than flattening it changes what’s possible in the creative direction process.