SaladPower Creative Challenge — concept
Evgeniya Strygina
SaladPower Creative Challenge — concept campaign for a premium vegetable pouch brand.
Most healthy food ads over-explain the product. They try to sell clarity, benefits, and lifestyle.
I approached it differently.
A short-form motion piece built around restraint — texture, pacing, and visual tension instead of messaging or persuasion.
No wellness framing. No lifestyle narrative. Just the product in focus.
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Posted Jun 30, 2026
SaladPower Creative Challenge — concept campaign for a premium vegetable pouch brand. Most healthy food ads over-explain the product. They try to sell clarit...
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Timeline
May 25, 2026 - May 27, 2026
Clients
SaladPower
