Another Mother was a brand-new jewellery company with no existing identity or digital presence. The founder needed support in defining the brand’s purpose, values, and visual style to ensure it felt premium while staying true to its ethical foundations. Without a clear brand or online store, they struggled to effectively connect with their target audience of conscious, design-savvy consumers.

We began with market research into the sustainable jewellery space and emerging consumer expectations around ethical fashion. From there, we collaborated closely with the founder to define Another Mother’s brand positioning, tone of voice, and core values. This strategic foundation informed the creation of a minimalist logo, an earth-toned colour palette, and modern yet timeless typography. These elements were applied across packaging, digital assets, and the design of a cohesive online store with a seamless, intuitive user experience. To bring the brand story to life visually, we also directed a series of product and lifestyle photo shoots that reflected Another Mother’s ethos of responsible luxury.

This project demonstrates our ability to lead a brand from concept to launch, crafting a holistic identity and online experience that captures both purpose and style. If your startup needs a standout brand and a website to match, we’d love to hear your story.