Product Builder: Web, Mobile, Shopify Apps for Small Teams
Product Builder: Web, Mobile, Shopify Apps for Small Teams
Product Design Leader | 0→1 Design Specialist
AI Text-to-Audio Platform Brand & Product Design
Spoken is an AI platform that transforms written content into spoken audio experiences
I led both the brand identity and product UX design, creating a visual system that blends modern technology with nostalgic references to writing and storytelling. The founders wanted the brand to draw inspiration from typewriters, quills, and Bauhaus-era design while still feeling contemporary and product-ready
Client Feedback: “We enjoyed our collaboration with Griff, and it resulted in a beautiful web application we’re proud to bring to the world. What started as an MVP quickly became a full production-ready beta. Griff helped us navigate the complexities of building an ambitious product experience.”
Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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Consumer Privacy Protection Platform
Product Design · Web App · Brand Identity
PupErase is a privacy protection platform that helps individuals discover and remove their personal information from data broker websites.
The focus of this project was creating a product experience that makes a complex and often opaque process feel simple and trustworthy. The platform guides users from discovery to removal through clear onboarding, reporting, and account management flows.
I designed the web app, responsive marketing site, and core product interfaces, including user onboarding, report generation, billing flows, and privacy dashboards. The work also included developing the brand identity and visual system used across the platform.
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min?month=2026-03) 📞
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151
Biometric Wellness & Mindfulness Platform
Product Design · Mobile App · UX Research
Tranquil is a wellness platform designed to help users manage stress through biometric insights, guided sessions, and immersive mindfulness experiences.
The focus of this work was translating physiological data into experiences that feel calming and intuitive rather than clinical. Instead of overwhelming users with metrics, the product surfaces meaningful insights through visualizations, guided sessions, and contextual recommendations.
I designed health dashboards, biometric feedback views, meditation sessions, and personalized wellness journeys, while establishing the visual language and interaction patterns that define the product experience.
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min?month=2026-03) 📞
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123
Sports Betting Analytics Platform
Product Design · Mobile App · Product Strategy
Equls is a sports betting transparency platform that helps users track bets, analyze performance, and follow top-performing bettors in real time
I led the end-to-end product design, working closely with the founding team to define the product architecture, UX flows, and mobile ux. The goal was to simplify a complex betting ecosystem - odds, picks, performance data, and community insights into a product that feels intuitive and actionable
The work included designing betting workflows, performance dashboards, bettor profiles and leaderboard systems. I also built a flexible design system to support new sports, bet types, and analytics features as the platform evolves
Working on something exciting? Let’s talk (https://calendly.com/griff-kelektiv/30min)
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129
Illustration + Branding services
Web · Email · Product UI/UX · CMS Dev
Web · Email · Product UI/UX · CMS Dev
Graphic designer focused on visual craft and AI workflows.
Microclimate is a plant care app that adapts to your actual growing conditions.
It calculates a real-time Hydration Risk Score for each plant based on pot material, location, light exposure, and live weather conditions. When a heatwave hits, your balcony plants move up the queue automatically, and you can see exactly why your schedule changed.
Every recommendation comes with an explanation — so you understand your specific growing conditions, not just follow generic advice.
Vacation Mode forecasts which plants go critical before you return. The AI Diagnostic scan reads leaf conditions and recalculates scores in real time.
Built in Figma Make. Iterated with Claude Code via Figma MCP.
Live prototype: https://www.figma.com/make/ttC8uE6lsnWdCUa8GAbaiP/Microclimate-%E2%80%94-Figma-Config-Makeathon?t=19SoBAAYpAV1FTRz-1
Design file: https://www.figma.com/design/V1toEI413if2EELm97Asds/Microclimate-%E2%80%94-Figma-Config-Makeathon-Board?node-id=0-1&t=huwySxVjrBsUfuyf-1
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From ideas to impact
From ideas to impact
Web Developer | Responsive Websites & Digital Solutions
I designed and built a dynamic debt and budget tracking workbook that brings income, recurring expenses, debt balances, minimum payments, and financial progress into one organized dashboard. The workbook uses automated formulas to calculate monthly obligations, available cash flow, debt totals, and payoff progress while keeping the underlying financial data easy to update. It was designed to turn a complicated financial picture into a clear, practical system for monthly planning and decision-making.
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Magic City Sapphics is a responsive multi-page website I built from scratch using HTML, CSS, and vanilla JavaScript. I developed six pages covering events, community resources, photos, and email signup, along with interactive features including an event-flyer lightbox and automatic expiration of past events. I also handled deployment, domain/DNS configuration, and the migration from Netlify to Cloudflare Pages. The project was designed to be visually engaging, mobile-friendly, and simple for the owner to maintain.
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40
Nova Mediate is an AI-powered web application I designed and built to help people navigate difficult conversations. I developed the project from concept through deployment, creating the responsive interface, user flows, authentication, database functionality, and AI-assisted conversation experience. The platform includes guided session setup, partner practice, real-time conversation support, reflection tools, and structured mediation features.
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North & Pine is a fictional home organization brand I created to demonstrate my approach to designing and developing modern service-based business websites.
I built the project from concept to deployment, including the visual direction, responsive layout, service structure, interactive elements, and consultation-focused user experience. The site features dynamic service selections, an interactive before-and-after transformation slider, clear pricing, responsive design, and multiple conversion points designed to guide visitors toward booking a consultation.
The goal was to create a website that feels warm and premium while still being practical, easy to navigate, and built around a real business objective: turning visitors into qualified leads.
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Empathetic & Collaborative Senior Product Designer
Empathetic & Collaborative Senior Product Designer
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