Year: '25 Role: Visual Communication Designer Tools: Adobe Illustrator · Photoshop · Adobe Firefly · GenAI · After Effects · Luma Ray

A limited-edition seasonal campaign exploring how iconic branding can evolve through packaging, retail presence, and interactive digital storytelling. This concept reimagines Coca-Cola Creations as a collectible Halloween experience—blending atmospheric visual design with cinematic motion across physical and digital touchpoints.

Limited-edition flavors designed to transform Coca-Cola into a seasonal experience.

Coca-Cola’s brand equity is built on instant recognizability and consistency. The challenge was to explore a darker, seasonal expression for Halloween without diluting the core brand or relying on novelty-driven design.

The goal was to introduce a limited-edition experience that felt collectible and immersive — while remaining unmistakably Coca-Cola across packaging, retail, and digital environments.

The campaign was designed as a unified seasonal system spanning three layers:

Limited-edition packaging

In-store retail presence

Interactive digital storytelling

Phantom Vanilla

Campaign & Flavor System

Each flavor was conceived as a distinct character within a cohesive visual system. Color, texture, lighting, and illustration were used to differentiate identities while maintaining a shared tonal language across the collection.

Phantom Vanilla

Midnight Marmalade

Rather than treating flavors as standalone designs, the system prioritizes consistency — allowing variation without fragmentation.

Midnight Marmalade (Top), Witch’s Potion (Bottom)

The packaging emphasizes materiality, contrast, and shelf impact. Bold illustration is paired with restrained typography and reflective finishes to create depth and presence in both physical retail environments and high-contrast digital contexts.

Design decisions were informed by real-world production constraints, balancing theatrical mood with believable materials and finishes.

Packaging detail — satin black aluminum finish, seasonal graphic treatment, and condensation realism

In-store concepts extend the campaign’s cinematic tone into low-light, high-traffic retail environments, enhancing discoverability while preserving brand clarity.

Cinematic motion and digital campaign assets were designed to support the seasonal narrative across social and promotional contexts—reinforcing the atmosphere of the flavors while keeping the product as the focal point.

In-store experience — seasonal shelf presence within a real retail environment

The result is a cohesive seasonal campaign that extends Coca-Cola Creations into a collectible Halloween experience.

The project demonstrates how a global brand can adopt seasonal storytelling without compromising recognizability, production realism, or shelf impact.