Branding Project: XO 💄

XO is a bold and classy lipstick brand, that is all about the pop. I created the logo, instgram assets and illustrations for this branding project.

• My usual process when creating a brand is first setting the color palatte. For this brand I wanted it to have a pop color, but still have a repuation for its classiness. 💄
• Next step is creating the big part: logo 💡
• Once I get a good variation of the logo, I start creating a few illustrations for the brand to have a strategic visual side to it. 🎨
• Lastly I put all my designs into mockups such as creating instagram assets, putting the designs on packaging and on posters/billboards. 🤩

The logo is a mix of logotype and a logomark





Logo on top of a illustration I designed for the brand



curated the best photos for their Instagram that best fits the brand and what it offers to their customers

Mock-up branding on a lipstick package

Mock-up branding on a billboard

This is the color palette I curated for XO