XO is a bold and classy lipstick brand, that is all about the pop. I created the logo, instgram assets and illustrations for this branding project.
My usual process when creating a brand is first setting the color palatte. For this brand I wanted it to have a pop color, but still have a repuation for its classiness. π
Next step is creating the big part: logo π‘
Once I get a good variation of the logo, I start creating a few illustrations for the brand to have a strategic visual side to it. π¨