Senior Art Director | AI Campaigns, Branding & Films
- 50
- Followers
Senior Art Director | AI Campaigns, Branding & Films
FARO OSTERIA just got featured on Contra! ✨
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
Explore the project:
https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street
Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
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FARO OSTERIA — Italian comfort. Street energy.
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.
Explore the complete project:
https://www.behance.net/gallery/255879863/Faro-Osteria-Food-Branding-Packaging-Design
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SIX PIECES. ONE VISION.
A conceptual fashion campaign by MP House.
I built a six-piece collection around mustard, sage, coral and pale blue, then explored how those pieces could work together across different looks. The same palette connects the clothing, casting, styling and outdoor setting.
The campaign moves between group compositions, individual portraits and a 30-second fashion film. Architecture gives the images their structure; colour and fabric bring the movement.
My role: creative direction, collection concept, styling direction and AI-assisted image and film development.
Created with Weave, Nano Banana, Midjourney and Seedance 2.5.
Independent concept by Mauricio Pontual / MP House Studio.
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Another Contra feature! ✨
So happy to see BEYOND CAPSULE hand-picked by the Contra team.
This self-initiated project brought together brand identity, packaging, 3D and editorial art direction around one idea: making the product easier to understand through information, color and detail.
Thank you, Contra, for featuring my work again, and everyone who has taken a look and supported the project. It means a lot!
Explore the full project and film:
https://contra.com/community/QT8Yx218-beyond-capsule-brand-identity-packaging
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Brand & Amazon A+ Designer for DTC E-commerce Brands
Brand & Amazon A+ Designer for DTC E-commerce Brands
Impactful illustration and brand design rooted in craft ✨
- $5k+
- Earned
- 2x
- Hired
- 81
- Followers
Impactful illustration and brand design rooted in craft ✨
Professional 2D Character Designer
Professional 2D Character Designer
Creative Director | Ads Videos That Convert with 3D and AI
- $1k+
- Earned
- 2x
- Hired
- 58
- Followers
Creative Director | Ads Videos That Convert with 3D and AI
Over the past month, I had the chance to work on some really exciting projects and one of them was this visualizer for October London's new album "Love Me for Me", out now via Death Row Records.
The objective was to balance the vintage late-night soul mood of the record with a sleek, modern motion pipeline built specifically for mobile screens and digital distribution.
Huge thanks to Death Row Records, Snoop Dogg and October London for bringing us on board! Also, a big shoutout to Miguel Saporetti for collaborating on the visual delivery.
Art Direction & Motion: Ivam Marchon
Visual Assistant: Miguel Saporetti
Death Row Records
A&R: Teff Mogus, Frank Vasquez
Marketing: Fuzzy West, Tomeka Harris
Coordinator: Kaiya Lawrence
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A visual exploration focused on cinematic storytelling, dramatic lighting and atmosphere.
The main goal of this project was to push character and environment consistency across shots while maintaining a premium and editorial aesthetic tailored.
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Hattori Hanzo Shears needed to market their new apparel line, but physical samples were weeks away.
The Solution: A hybrid pipeline merging 3D precision with AI realism. I created accurate "Digital Twins" in CLO3D and Blender directly from tech packs. Then, using Gen AI, I integrated these garments into hyper-realistic lifestyle scenarios with virtual influencers.
The Result: We bypassed casting and photography costs entirely, delivering a high-end campaign and 360º assets before the factory even finished the first batch.
Check out the full breakdown here: https://ivammarchon.com/3daihattorihanzo/
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Graphic designer passionate about creating engaging work.
Graphic designer passionate about creating engaging work.
3D Artist
3D Artist
Visual Identity and Web Design
Visual Identity and Web Design
OUTSIDER — Vans × Insider Collab (Concept)
A conceptual sneaker collab between Vans and Insider, built around one idea: same person, two rhythms. An Old Skool in canvas outside, shaped by the street, and Insider knit inside, built for the day. I led collab strategy, identity, product design and campaign direction. Unofficial concept project, not affiliated with Vans or Insider.
Uma collab conceitual de tênis entre Vans e Insider, em torno de uma ideia: a mesma pessoa, dois ritmos. Um Old Skool de lona por fora, marcado pela rua, e de malha Insider por dentro, feito para o dia. Conduzi estratégia de collab, identidade, design de produto e direção de campanha. Projeto conceitual, não oficial, sem relação com a Vans ou a Insider.
Images and films were created with generative AI (Seedream 5 Pro, Nano Banana and Kling 2.5, via Magnific), with art direction, selection, post-production and edit by Marina Bianco. Music: dannyminus, "MOVIN" (Artlist).
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