Visual identity, art direction, digital oversight and, collateral design for Meadow, a brand of intimates and loungewear for all bodies. Meadow exists for a wide spectrum of people across needs. These multitudes are reflected throughout the many brand elements. A contemporary spin to the hand-lettered logo reminiscent of lingerie ads and brands of the past is combined with an electric color palette. This combination balances boldness with simplicity and subtle sophistication and helps bring forward the fun and joyful spirit of the brand.

Credits: Art Director and Designer: Bárbara Abbês Lettering Refinements: Flora de Carvalho Photographs: Katie Thompson Models: Janelle Anjouli, Kaija Sabbah-Ross and May Cheng Shopify Development: Liana Shapiro / LS Digital Typeface: Agrandir