LIL BABY - FIFA WORLDCUP / BUDWEISER
Barbara Abbes
LIL BABY - FIFA WORLD CUP QATAR 2022 / BUDWEISER
Budweiser + LIL BABY, typography design and animation for the Lil Baby's Official FIFA World Cup track.
The soundtrack of the campaign is a reimagining of the iconic Tears for Fears’ anthem “Everybody Wants to Rule the World,” capturing the passion and enthusiasm fans will feel during this year’s tournament.
We created a series of typographic animations, which were then projected onto Lil Baby and the surrounding set. These moments were then captured on camera, creating a unique, mixed-media effect.
CREDITS:
Project: Lil Baby 'The World Is Yours To Take' Official FIFA World Cup anthem
Brand: Budweiser
Director: FILFURY
Production: Untold Studios
Head of Production: Mariel Sands
Producer: Samuel Cornwell
Agency: Wieden+Kennedy
Graphic & Motion Design: Elena Sáenz de la Torre Loras and Bárbara Abbês
3D Designer: Cristopher VanNordstrand
Editor: Marianne Karaan
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Posted Apr 3, 2026
Design and animation of the lyric video for Budweiser + Lil Baby’s official song for the FIFA World Cup.
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Untold Studios
