Picobar Brand Refresh

Brand refresh and identity expansion for Picobar, a restaurant located at the Solage resort in Napa Valley. In this evolution of the brand, the abstraction of the sun becomes a hallmark of Solage, with each major venue within the property with its own visual iteration. At Picobar the traditions of the taco joints south of the border meet Napa’s flavors and beautiful unfussy bounty. The color dip evokes the spirit of this intersection. Picobar’s starburst visually hints at the California sunrise so present at this poolside restaurant.

Credits: Design: Bárbara Abbês Creative Director: Amalia Ramos Photos: The Ingalls Typefaces: Helmut and GT Walsheim