NØRVA | Apparel Brand Identity, Product Images & Amazon A+

NØRVA is a technical mountain apparel brand from the Rio de Janeiro highlands, launching with three pieces: a 3L Jacket, a Technical Tee and Trail Pants. The drawings were ready. I built the brand, and every image and page that sells it.

Three pieces drawn from the terrain, a tech pack ready for quotes and no brand around them yet. NØRVA is made for people in Rio, São Paulo, Belo Horizonte or Curitiba who head up the range on weekends and read the spec sheet before they buy. The work had to cover the identity, the product images, the campaign and the pages that sell, all from one system.

There is no sewn sample yet, so there is nothing to photograph. People who already own an imported shell compare specs, fit and detail before they trust a new name. If the image does not answer those questions, they move on. Online, the image is what they touch.

I started with the brand, then gave every image a job before it was made: main image on white, core benefit, details and specs, how to use, on the range, comparison and what comes in the box. The same seven jobs for each piece, so the three read as one range. The images came from the technical drawings, front and back as reference, and I checked each one against them pocket by pocket. The direction was written before the first generation: overcast light, a small figure, a body reading the terrain and never facing the camera, mineral and desaturated color. Scenes were made in Magnific, and the logo goes on as a vector.

The logo is a ring cut by a stroke at 63° that runs past the edge on both sides, with an ochre dot where it exits, the same dot that marks every callout on the technical drawings. Six named colors come from the anatomy plate: Plate Paper, Ink, Moss, Night Moss, Nerve Ochre and Laterite. Mona Sans speaks and Martian Mono carries the data. The guidelines exist in English and Portuguese, and a Figma library holds the variables, styles and components.

The label, the hang tag and the shipping box carry the same vector logo and the same greens. The store sign, the patch and the stationery come from the same drawing, so none of them looks like it belongs to another brand.

Twenty-one marketplace images, seven per piece, made with AI instead of a photo shoot. Studio views at the same scale and light, the pieces on the body for fit, and the details up close, like water on the jacket zip and the open-knit panel on the back of the Tee.

Nine static ads in three formats, with three openings: product formula, brand proof and a technical spec sheet. A 10-page lookbook, a launch email and a bus shelter poster carry the same line, Three pieces. One range.

A product page built for the phone in Framer. The name, the expected price and the first image show without scrolling, and a waitlist takes the place of an empty cart until stock arrives. Products sit in a CMS mapped to Shopify fields, so the store can move to Shopify without a redesign. For Amazon, seven A+ modules and a Brand Store with a home page and one page per piece, on desktop and mobile.

Every item here is a finished file in the project folder, with nothing counted twice.

With no sewn sample, the image has to carry the proof. Decide what each one proves, then make it.