NØRVA | Amazon A+ Content & Brand Store

NØRVA is a technical mountain apparel brand from the Rio de Janeiro highlands, launching with three pieces: a 3L Jacket, a Technical Tee and Trail Pants. This is the Amazon brand content for the launch: seven A+ modules, a Brand Story and a Brand Store with a home page and one page per piece.

Below the listing images, Amazon gives a brand more room: A+ content on the product page, a Brand Story carousel and a Brand Store of its own. For three pieces meant to be worn together, that space had to show the range as one system, not three separate products.

People who buy technical apparel want the numbers: water column, weight, measurements. A+ content that only shows mood sends them back to the listing images, or to another brand.

I planned the modules as a sequence before designing any of them: the range, one module per piece with three details each, the three layers together, a comparison and target measurements. The Brand Store follows the same order, with a home page and one page per piece, on desktop and mobile.

The modules use the brand's six colors, Mona Sans for the words and Martian Mono for the data. The comparison puts layer, weight, protection, measurement, sizes and warranty side by side, so the three pieces read as one range.

Four pages, each built for desktop and for mobile: the home page and one page per piece. The Brand Story adds four cards to every listing, from where the brand comes from to each piece.

Every number here is a finished file in the project folder.

People who buy technical gear trust numbers more than mood. Give the A+ content the data, then design around it.