ARVEN | Amazon A+ Premium Content & Brand Store

ARVEN makes two backpacks for people who live between the city and the mountains. Trail 45L is for the week. Expedition 55L is for long trips and serious terrain. This is the Amazon brand content for the launch: seven A+ Premium modules, a Brand Story and a Brand Store with a home page and one page per pack.

Below the listing images, Amazon gives a brand more room: A+ content on the product page, a Brand Story carousel and a Brand Store of its own. For a new brand with two packs, that space had to explain the line, show what is on each pack and help people pick the right one.

Most A+ content repeats the listing images in a wider frame. The buyer has seen them already, so they scroll past. Each module had to answer something the images above it could not.

I planned the modules as a sequence before designing any of them: the line, each pack, the details of each pack, a fit guide and an overview of both. The Brand Store follows the same order, with a home page and one page per pack, so a buyer who lands on any page can reach the other pack in one tap.

Every module uses the same two greens, the same three typefaces and the same 1464 x 600 frame. Details are numbered on the product, so the buyer can match each part to its name at a glance.

Three pages, each built for desktop and for mobile: the home page with both packs and one page per pack. The Brand Story adds four cards to every listing, from the brand's story to what each pack carries.

Every number here is a finished file in the project folder.

A+ content earns its space when it answers what the listing images could not. Plan the questions, then design the modules.