The Cedrano page, from the hero to where to buy.
The Setup
Cedrano is a family coffee from the south of Minas Gerais, in Brazil. It had no digital presence, and its story lived on the label. The page had to do three things: say where the coffee comes from, show what is on offer and point to where to buy it.
The story, the coffees and where to buy, in one view.
The Tension
Coffee is sold by smell and by habit, and a screen has neither.
A page of beans and a price list looks like every other roaster. What makes Cedrano different is the story: a farm, a family and a morning at home. That story has to show up before the buyer scrolls.
The first screen and the story under it.
The Decision
One line carries the page: "O sabor que traz você de volta para casa".
I built everything around it. Warm browns and terracotta, a serif for titles and a plain sans for text. Photos of a woman at a window, the harvest and a family breakfast instead of beans on a white table, so the page feels like a kitchen and a hillside.
The scenes were made with AI and art directed to one warm light, so the photos read as one place.
Origin, family, coffees and where to buy.
The Page
The page tells the story in order. A hero with the promise. A short story of the family and the farm. The south of Minas Gerais in one landscape. A breakfast table. Three coffees: traditional ground, roasted and ground, and a special one. And where to find it: physical stores, supermarkets, cafeterias and an online order.
Three coffees and where to buy them.
What's in the box
One landing page with six sections, designed for desktop in Figma. A palette of four colors and a type pair. Scenes of the harvest and the breakfast table, art directed to one warm light.
The Takeaway
A coffee page sells a feeling the buyer already knows. Put that feeling in the first line, then show where to find it.
7 likes · 38 views · Nov 3, 2026
A landing page for a family coffee from the south of Minas Gerais, built around one hero line and a story told section by section.
