Built with Framer
The store in use, from the home page to the product pages.
NØRVA is a technical mountain apparel brand from the Rio de Janeiro highlands, launching with three pieces: a 3L Jacket, a Technical Tee and Trail Pants. This is the store for the launch: four pages designed for the phone first and built in Framer, with a waitlist in place of an empty cart until stock arrives.
The store on laptop and phone, with the home and product pages below.
The Setup
Three pieces, no stock yet and a launch that still had to gather buyers. The store has four pages, home, collection, product and about, and the product page does the work.
The Tension
A store with nothing to sell usually shows an empty cart or a sold-out label, and the visitor leaves. The page had to turn interest into a name on a list.
The Decision
I designed the phone version first. The name, the expected price and the first image show without scrolling, and a waitlist takes the place of an empty cart until stock arrives. Products sit in a CMS mapped to Shopify fields, so the store can move to Shopify without a redesign.
Four pages designed for the phone first.
The Product Page
Each piece shows its code, weight and callouts, the same ones used on the marketplace images, so the store and the listing tell the same story.
The product page on desktop and on the phone.
Home, collection and about pages on desktop.
What's in the box
Every number here is a finished file in the project folder.
Every deliverable, counted.
The Takeaway
Before stock exists, the best a store can sell is the wait. Make joining it the easiest thing on the page.
A figure on the ridge, above the clouds.
0 likes · 0 views · Nov 11, 2026
A four-page waitlist store designed for the phone first and built in Framer, with a CMS mapped to Shopify, for a technical apparel brand.
