OUTSIDER — Vans × Insider

OUTSIDER — Vans × Insider Collab (Concept) A conceptual sneaker collab between Vans and Insider, built around one idea: same person, two rhythms. An Old Skool in canvas outside, shaped by the street, and Insider knit inside, built for the day. I led collab strategy, identity, product design and campaign direction. Unofficial concept project, not affiliated with Vans or Insider.

Uma collab conceitual de tênis entre Vans e Insider, em torno de uma ideia: a mesma pessoa, dois ritmos. Um Old Skool de lona por fora, marcado pela rua, e de malha Insider por dentro, feito para o dia. Conduzi estratégia de collab, identidade, design de produto e direção de campanha. Projeto conceitual, não oficial, sem relação com a Vans ou a Insider. Images and films were created with generative AI (Seedream 5 Pro, Nano Banana and Kling 2.5, via Magnific), with art direction, selection, post-production and edit by Marina Bianco. Music: dannyminus, "MOVIN" (Artlist).