pro
Ivam Marchon
Creative Director | Ads Videos That Convert with 3D and AI
- $1k+
- Earned
- 2x
- Hired
- 52
- Followers
An editorial visual exploration for Lacoste, blending sportswear aesthetics with graphic illustration and dynamic motion. The goal was to create a high-fashion golf concept that bridges brand luxury with modern visual storytelling.
4
4
378
Hattori Hanzo Shears needed to market their new apparel line, but physical samples were weeks away.
The Solution: A hybrid pipeline merging 3D precision with AI realism. I created accurate "Digital Twins" in CLO3D and Blender directly from tech packs. Then, using Gen AI, I integrated these garments into hyper-realistic lifestyle scenarios with virtual influencers.
The Result: We bypassed casting and photography costs entirely, delivering a high-end campaign and 360º assets before the factory even finished the first batch.
Check out the full breakdown here: https://ivammarchon.com/3daihattorihanzo/
17
918
A visual exploration focused on cinematic storytelling, dramatic lighting and atmosphere.
The main goal of this project was to push character and environment consistency across shots while maintaining a premium and editorial aesthetic tailored.
2
38
There is a massive gap between "generating" a video and directing one. In my recent work for my client, AI was only the engine. The intelligence and sensitivity were 100% human.
For this project, every decision was guided by the "Precision Culture" and the brand’s new 2026 standard. Here is the strategic intent behind the imagery:
1) Cinematographic Intent: Every camera angle and lens choice was planned and intentional; nothing was left to AI chance. By leveraging 3D, I was able to execute the exact camera angles I had envisioned with surgical precision, ensuring there was true direction in every frame. There was true direction in this video.
2) Beyond the Product: The story isn't about selling shears; it's about the trust placed in the tool.
3) The Ritual of Succession: We constructed a narrative of legacy. When the Katana Master presents his blade and the "Hanzo Artist" presents his shears, we are witnessing the transfer of authority from heritage to hyper-modernity.
4) The Hanzo Code: The choice of silence and paused dialogue reflects the core philosophy: strength is calm under pressure.
This required five days of refinement and a lot of cinematographic decisions to ensure the video wasn't just "generated," but directed properly.
Note: This film was created as a creative spec piece for conceptual exploration. It is a narrative interpretation and does not represent Hanzo’s actual manufacturing facilities or locations.
If your brand’s visual narrative needs more than just “generation”, and it needs a directed vision, send me a message and let’s discuss how to elevate your standards for 2026.
0
590