AI-Enhanced Fashion Visuals for Éssis
Ivam Marchon
Kenner x Anitta - Fashion Contest (Éssis Collaboration)
Kenner, in collaboration with Anitta, launched a contest with five brands from Brazil; Each brand was asked to present five outfits (one physical, sewn garment, and four others using traditional methods such as sketches, illustrations, or digital drawings). Éssis invited me to bring a more contemporary and technological approach to their presentation.
The challenge was to transform traditional fashion sketches into faithful AI-generated visuals, bringing innovation, technology, contemporary relevance and of course, more realism to the presentation.
Instead of presenting simple croquis, the idea was to show how AI can transform traditional design into living and expressive visuals. By doing so, Éssis differentiated ifself from the other brands, positioning its vision at the intersection of handmade and technology.
Creative Process
Carefully analized Éssis' sketches to fuly understand design lines, silhouettes, textures and the creative intent behind each piece.
Sketches
VIDEOS
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Posted Sep 22, 2025
The challenge was to transform traditional sketches into faithful, AI-generated visuals, bringing innovation, tech and contemporary relevance to presentation.
