Ivam Marchon's Work | ContraWork by Ivam MarchonIvam Marchon
Creative Director | Ads Videos That Convert with 3D and AI
- $1k+
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An editorial visual exploration for Lacoste, blending sportswear aesthetics with graphic illustration and dynamic motion. The goal was to create a high-fashion golf concept that bridges brand luxury with modern visual storytelling. Over the past month, I had the chance to work on some really exciting projects and one of them was this visualizer for October London's new album "Love Me for Me", out now via Death Row Records.
The objective was to balance the vintage late-night soul mood of the record with a sleek, modern motion pipeline built specifically for mobile screens and digital distribution.
Huge thanks to Death Row Records, Snoop Dogg and October London for bringing us on board! Also, a big shoutout to Miguel Saporetti for collaborating on the visual delivery.
Art Direction & Motion: Ivam Marchon
Visual Assistant: Miguel Saporetti
Death Row Records
A&R: Teff Mogus, Frank Vasquez
Marketing: Fuzzy West, Tomeka Harris
Coordinator: Kaiya Lawrence AI Visual for artist Flavio Vieira - MIS SP Exhibition
Together with Treehouz, we collaborated with artist Flavio to bring his vision to life for an audiovisual piece presented at the Museu da Imagem do Som de São Paulo. Flavio arrived with the conceptual framework and visual references. My role was to translate and execute these ideas into high quality visuals using AI image and video production.
The piece portrays the dynamic interplay of contrasts, reflecting the psychological forces that inhabit the unconscious, as described in Jungian theory. My focus throughout the process was to transform these symbolic elements into cohesive, emotionally imagery that are aligned with the artist's vision.
It was an honor to contribute to this collaboration and have a project featured in one of the most important museums in Brazil. Hattori Hanzo Shears needed to market their new apparel line, but physical samples were weeks away.
The Solution: A hybrid pipeline merging 3D precision with AI realism. I created accurate "Digital Twins" in CLO3D and Blender directly from tech packs. Then, using Gen AI, I integrated these garments into hyper-realistic lifestyle scenarios with virtual influencers.
The Result: We bypassed casting and photography costs entirely, delivering a high-end campaign and 360º assets before the factory even finished the first batch.
Check out the full breakdown here: https://ivammarchon.com/3daihattorihanzo/