Ivam Marchon

Creative Director | Ads Videos That Convert with AI and 3D

$1k+: Earned

2x: Hired

5.00: Rating

49: Followers

Niterói, Brazil

Work Posts Reviews About

Niterói, Brazil

Visual Explorations // R&D Three simple shots to capture a mood. I wanted a clean top-down look at the plate, a raw macro close-up focused on the texture, and a shallow depth-of-field shot to ground the human element. Every angle, framing, and lens choice was completely calculated before clicking a button. Just keeping the sequence strictly aligned with a real cinematic standard.

The objective in this work was to create a series of premium assets for Balto, featuring five specific dog breeds (Pointer, Corgi, Poodle, Westie, Beagle) interacting with a 3D branded element. The project required a seamless blend of AI-generated characters and high-end motion design. THE CHALLENGE: Raw AI video generations often suffer from significant technical flaws: blurred fur textures, inconsistent lighting, and "shimmering" artifacts. For a premium brand like Balto, these "AI artifacts" create a cheap, amateurish feel that dilutes brand authority. Prompt engineering alone is incapable of producing professional and stable assets. THE STRATEGY: A Hybrid Digital Pipeline. As the Creative Lead, I developed a proprietary hybrid workflow to bridge the gap between raw AI output and cinematic quality: - Biological Realism Pass: I executed a heavy post-production layer focused on "fur fidelity" and ocular clarity. By refining the noise-to-texture ratio, I removed the plastic "AI look," ensuring the dogs felt organic and physically present. - Geometric Fidelity & Interaction: The interaction with the 3D coin required precise physics. - Iterative Refinement: Every frame was audited for "shimmering" and warped geometry (common failures in AI) and corrected through a multi-pass upscaling and denoising process. ‍THE CONCLUSION: This project serves as a benchmark for the future of AI in high-end advertising. It proves that AI is a tool, not a replacement for Creative Direction. To achieve this level of quality, a professional eye for VFX and post-production is mandatory. Without this specialized oversight, the result is merely a "cool experiment." With it, it becomes a brand asset of elite quality. Production Note: The coin in this video served as a spatial and temporal anchor, requiring precise synchronization to ensure realistic physics and interaction. I was responsible for the high-fidelity AI generation, biological texturing, and character performance. The final high-resolution 3D asset rendering and compositing were managed by the client’s internal team post-delivery.

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There is a massive gap between "generating" a video and directing one. In my recent work for my client, AI was only the engine. The intelligence and sensitivity were 100% human. For this project, every decision was guided by the "Precision Culture" and the brand’s new 2026 standard. Here is the strategic intent behind the imagery: 1) Cinematographic Intent: Every camera angle and lens choice was planned and intentional; nothing was left to AI chance. By leveraging 3D, I was able to execute the exact camera angles I had envisioned with surgical precision, ensuring there was true direction in every frame. There was true direction in this video. 2) Beyond the Product: The story isn't about selling shears; it's about the trust placed in the tool. 3) The Ritual of Succession: We constructed a narrative of legacy. When the Katana Master presents his blade and the "Hanzo Artist" presents his shears, we are witnessing the transfer of authority from heritage to hyper-modernity. 4) The Hanzo Code: The choice of silence and paused dialogue reflects the core philosophy: strength is calm under pressure. This required five days of refinement and a lot of cinematographic decisions to ensure the video wasn't just "generated," but directed properly. Note: This film was created as a creative spec piece for conceptual exploration. It is a narrative interpretation and does not represent Hanzo’s actual manufacturing facilities or locations. If your brand’s visual narrative needs more than just “generation”, and it needs a directed vision, send me a message and let’s discuss how to elevate your standards for 2026.

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Cover image for Recently, while working on a

Recently, while working on a client production, I hit a common wall in the AI workflow: the lack of spatial agency. I had a very specific cinematic vision in mind, a low-angle perspective to set the narrative tone. I spent almost an hour refining prompts, but the results were consistently generic. The AI was guessing, not directing. The insight was simple: Why fight an algorithm for an angle when I can define the geometry myself? Then I jumped into Blender, spent 4 minutes on a block-out (placing the object, locking the camera height and focal length) and used that as the structural skeleton for the AI. The shift: · From Passive Prompting: Hoping the machine "gets it" right. · To Active Art Direction: Ensuring every frame is a deliberate choice. Check out the workflow below.

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Testing Kling 2.6 Update for Video Transitions

Cover image for Most AI portraits lose the specific texture of the clothing ...

Most AI portraits lose the specific texture of the clothing when you focus too much on the face. For this, I reversed the process: 1. A real photo of Balenciaga campaign as reference 2. Extracted the material properties 3. Applied the outfit to Dwight reference. The result is a perfect blend of high-end texture with a recognizable icon. Tools: NanoBanana Pro and Photoshop. *This is a non-commercial conceptual art for educational purposes. I'm not affiliated with Balenciaga or NBC Universal. Just exploring the boundaries of digital casting.

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Cover image for Hattori Hanzo Shears needed to market their new apparel line...

Hattori Hanzo Shears needed to market their new apparel line, but physical samples were weeks away. The Solution: A hybrid pipeline merging 3D precision with AI realism. I created accurate "Digital Twins" in CLO3D and Blender directly from tech packs. Then, using Gen AI, I integrated these garments into hyper-realistic lifestyle scenarios with virtual influencers. The Result: We bypassed casting and photography costs entirely, delivering a high-end campaign and 360º assets before the factory even finished the first batch. Check out the full breakdown here: https://ivammarchon.com/3daihattorihanzo/

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AI Visual for artist Flavio Vieira - MIS SP Exhibition Together with Treehouz, we collaborated with artist Flavio to bring his vision to life for an audiovisual piece presented at the Museu da Imagem do Som de São Paulo. Flavio arrived with the conceptual framework and visual references. My role was to translate and execute these ideas into high quality visuals using AI image and video production. The piece portrays the dynamic interplay of contrasts, reflecting the psychological forces that inhabit the unconscious, as described in Jungian theory. My focus throughout the process was to transform these symbolic elements into cohesive, emotionally imagery that are aligned with the artist's vision. It was an honor to contribute to this collaboration and have a project featured in one of the most important museums in Brazil.

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Ferrari AD Concept Visual Direction