AI-Driven Visual Experience for Fashion & Beauty Event
Ivam Marchon
AI-Driven Visual Experience for a Fashion & Beauty and Technology Event
This project was created for "Beyond" event, that connects fashion, innovation and artificial intelligence, with the goal of producing fast and impactful visual content for social media.
In collaboration with Treehouz Studio, the purpose was to demonstrate how AI can serve not only as a technical tool but also as a creative extension to translate the experimental and ephemeral spirit of contemporary fashion and content.
The process involved selecting a visual palette, carefully crafting prompts to generate consistent imagery and applying manual adjustments to color and pacing to fit social media format. Human curation was key to balancing the machine's hand with intentional creative direction.
The project reinforced that AI can be a powerful creative partner when guided with clear intent, and highlighted the importance of human curation in defining aesthetics and narrative.
I believe we are only at the beginning of the integration between AI and fashion. The future points to virtual runways, hybrid campaigns and immersive experiences. This project was a exploration fo how AI can create visuals with speed and depth.
Like this project
Posted Sep 22, 2025
Created for "Beyond" event, that connects fashion, innovation and AI, with the goal of producing fast and impactful visual content for social media.
Likes
1
Views
25
Clients
Beyond
