US-Based Brand Identity Designer with 15+ Years Experience
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US-Based Brand Identity Designer with 15+ Years Experience
Brand identity nourishment and development for startups..
We don't change product, instead how users experience it!
Most designers have solid reasons behind every decision they make. But when it's time to explain the work to a client, or turn it into a case study, those reasons are rarely written down anywhere.
We felt that too sometime, so we decided to built "Check" with the team. Answer a few questions about your project, and "Check" will turn your answers into a one-page case study that's ready to share.
Pick the "Focused fix" if you improved something that already existed, or "Build from nothing" if you started it yourself. Early access is open starting today & the full access should follow in about two weeks. Stay tuned! 👀
We'd love your feedback while it's still taking shape. "Check" us out on jet.studio/product/check (http://jet.studio/product/check)
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Apple just launched the iPhone Duo and inspired by the new foldable form factor, we explored how a more spacious.
A flexible iPhone experience could work as a productivity workspace. So here’s iPhone Duo on our Product Shelf concept. From your side, what would you build with all that extra screen space on iPhone Duo?
#iPhoneDuo (https://www.linkedin.com/search/results/all/?keywords=%23iphoneduo&origin=HASH_TAG_FROM_FEED) #Apple (https://www.linkedin.com/search/results/all/?keywords=%23apple&origin=HASH_TAG_FROM_FEED) #ProductDesign (https://www.linkedin.com/search/results/all/?keywords=%23productdesign&origin=HASH_TAG_FROM_FEED) #UIUX (https://www.linkedin.com/search/results/all/?keywords=%23uiux&origin=HASH_TAG_FROM_FEED) #FoldableDesign (https://www.linkedin.com/search/results/all/?keywords=%23foldabledesign&origin=HASH_TAG_FROM_FEED) #DesignExploration (https://www.linkedin.com/search/results/all/?keywords=%23designexploration&origin=HASH_TAG_FROM_FEED) #Figma (https://www.linkedin.com/search/results/all/?keywords=%23figma&origin=HASH_TAG_FROM_FEED)
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Brand + Interface Design
Brand Strategist & Marketing PM
Brand Strategist & Marketing PM
![Cover image for [Christmas House: Character Brand Seasonal Pop-up] Christmas...](https://media.contra.com/image/upload/q_auto:good,w_800/pt3phtr2xvhfvwaukgp5.avif)
[Christmas House: Character Brand Seasonal Pop-up]
Christmas House: From First Product Line to Full Seasonal Experience
“Christmas House” was a seasonal pop-up built to launch a production company’s first-ever global character product line. Instead of just placing products on shelves, we turned the space into a cozy, story-driven house that made people want to linger, browse, and collect.
I led the campaign end-to-end as PM — from concept and customer flow to merchandising and staffing. The activation not only achieved strong daily sales and steady visitor numbers, but also generated enough buzz to secure a sequel proposal for “Christmas House 2.”
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![Cover image for [Dream Theater: Insurance Gen Z Pop-up] Making Insurance Fee...](https://media.contra.com/image/upload/q_auto:good,w_800/ghqendlyfsskdhv18kje.avif)
[Dream Theater: Insurance Gen Z Pop-up]
Making Insurance Feel Like a Dream (Literally)
Insurance isn’t the easiest category to make lovable — especially for Gen Z.
With “Dream Theater,” I joined an insurance brand’s journey to rethink how they show up to younger audiences through an experiential pop-up.
Instead of pushing products, we built an immersive space around dreams, goals, and “future me” moments. My role focused on the strategy and storytelling side: understanding Gen Z behavior, mapping the customer journey in the space, and making sure every touchpoint — from leaflets to digital signage — felt cohesive and emotionally grounded.
The result?
A pop-up that drew consistent foot traffic, triggered social conversations, and was later featured as a standout case of Gen Z-focused brand activation.
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![Cover image for [Gen Z Game Pop-up: Lucky Mercenary] A Game-Inspired Pop-up ...](https://media.contra.com/image/upload/q_auto:good,w_800/xcmgnsxrel3adxgsapie.avif)
[Gen Z Game Pop-up: Lucky Mercenary]
A Game-Inspired Pop-up Where Almost Everything Sold Out
For a Gen Z-focused game IP, we set out to answer a simple question:
“What if the world inside the game could be experienced as a real shop?”
I led the campaign planning and PM work for the “Lucky Mercenary” pop-up, where in-game characters and items were translated into limited-edition merchandise. We designed the spatial flow like a real-life quest — from entrance, to display, to checkout — and fans responded immediately: pre-order slots sold out within minutes and daily visitors turned into daily buyers.
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![Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...](https://media.contra.com/image/upload/q_auto:good,w_800/uxhe9tlnfrnxu83sedym.avif)
[adidas: Instagram + Activations]
adidas Korea: Turning Offline Energy into Social Stories
For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea.
From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over.
This work has been about more than just posting:
it’s about building a system that keeps a global brand human, local, and consistent over time.
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UI/UX Designer | Product Designer | Graphic Designer
UI/UX Designer | Product Designer | Graphic Designer
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UX design that’s intuitive, inclusive, and built for all.
UX design that’s intuitive, inclusive, and built for all.
10 Years of UX/UI Design & Illustration
10 Years of UX/UI Design & Illustration
