Soul Sync Case Study

Project Type: UX Design, Emotional Wellness App

Duration: 2024 – Ongoing

Role: Lead UX Designer & Information Architect

Soul Sync is a gamified mental wellness app designed to teach adults how to recognize, regulate, and refine their emotional intelligence. The platform tackles a growing need: most adults were never taught how to emotionally process, communicate, or recover—and it shows in their relationships, work, and wellbeing.

This project blends science-backed strategies, gamification, and inclusive storytelling to build a personalized learning experience that doesn’t feel like a lecture.

Many adults lack access to emotional intelligence (EI) education, and existing apps fall short due to:

Paywalls hiding core content

Repetitive material

Cluttered navigation

Weak accessibility support

Minimal cultural relevance The emotional education space is saturated with one-size-fits-all solutions—Soul Sync aims to break that pattern.

Create an engaging, culturally aware, and fully accessible app that supports emotional growth through personalized learning paths, interactive storytelling, and daily practices that feel meaningful—not cheesy.

Gamified Structure: Points, badges, challenges, and leveling systems keep users motivated

Interactive Scenarios: Real-world role-play simulations build practical EI skills

Personalized Learning: Custom paths tailored by user goals, backgrounds, and communication styles

Multimedia Learning: Video, audio, infographics, and quizzes to reach all learning types

Community Building: Peer support groups, webinars, and shared learning spaces

Accessibility First: Text resizing, color contrast options, voice navigation, screen reader support, and more

Cultural Inclusion: Localized content, cultural advisors, and user-contributed stories for diverse representation

I developed the full Information Architecture and UX Design strategy for this app, including:

Mapping app structure and user flows

Creating personas based on targeted research

Defining pain points in competing platforms

Prioritizing accessibility and cultural inclusivity

Ideating gamification elements with long-term retention in mind

Designing custom learning modules, daily prompts, and community spaces

Maria: Empathetic teacher struggling with burnout

James: Software engineer with weak communication skills

Linda: Corporate manager overwhelmed by emotional labor

Ahmed: Freelance designer navigating imposter syndrome Each user journey influenced the app’s modular design and tone.

Still in progress, but early feedback on concept testing has been promising. The IA supports:

Reduced overwhelm through cleaner navigation

More meaningful engagement thanks to daily challenges

Higher personalization via modular, goal-based pathways

Increased user trust through inclusive and relatable content

Figma, Miro, Adobe Illustrator, accessibility audit tools, Airtable for persona tracking

Designing for emotional intelligence means embracing nuance. I learned that people don’t want to be “fixed”—they want tools that meet them where they are, speak their language, and grow with them. Building Soul Sync challenged me to blend logic with empathy, and that balance has reshaped how I approach every UX project since.