Craftsmen Connections Website Revamp and Media Management

When I joined Craftsmen Connections, the website had just been deleted — literally. I rebuilt it from scratch in Wix, streamlining bloated page structures into a clean, user-friendly experience tailored to a non-ecommerce showroom. I designed and custom-coded a responsive gallery page to showcase flooring projects and improved overall usability to keep visitors engaged longer.

With a near-zero marketing budget, I leaned hard on SEO and local search optimization, resulting in a 120% increase in site views and more time spent on page. I also created branded promo materials (business cards, flyers, and print ads) to help build visibility in both digital and physical spaces, keeping the look consistent across all platforms.

This project reflects my ability to adapt fast, work lean, and still deliver high-impact results.

Despite limited resources, this project made a measurable difference in how Craftsmen Connections presented themselves to local customers — both online and off. The updated website brought in over 120% more traffic and drastically improved user experience. I also developed print and digital promo materials to reinforce the brand across physical spaces like home shows, client meetings, and showroom visits.

While the company ultimately closed its doors due to personal reasons unrelated to performance, this project remains a strong example of my ability to take initiative, build from scratch, and drive results under pressure.