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Bukola Aladesulu's avatar
Bukola Aladesulu
Ikeja, Nigeria
Copy, Content and Social media Strategist for Businesses
5.0
Rating
13
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Copy, Content and Social media Strategist for Businesses
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Blog Article - Personalized Budget Planning
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12
Cover image for Blog Article - FunZ Financial Management Enhancement
Blog Article - FunZ Financial Management Enhancement
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10
Cover image for Blog Article - FunZ Financial Planning App Development
Blog Article - FunZ Financial Planning App Development
0
6
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Blog Article - FunZ Round-Up Savings Feature Development
0
10
Grammarly(24)
Jasmine-Jade .'s avatar
Jasmine-Jade .
Nigeria
Freelance B2B Content Writer and Strategist
$5k+
Earned
13x
Hired
4.9
Rating
20
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Freelance B2B Content Writer and Strategist
Cover image for Case Study: Copywriting for Engage (Customer Engagement Tool)
Case Study: Copywriting for Engage (Customer Engagement Tool)
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114
Cover image for Case Study: Copywriting Makeover for B2C Store + Drip Emails
Case Study: Copywriting Makeover for B2C Store + Drip Emails
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104
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Case Study: Creating a Research-backed Social Media Calendar
0
117
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Articles: B2B SaaS
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192
Grammarly(6)
Uduak Eti's avatar
Uduak Eti
Abuja, Nigeria
I help health brands write content anyone can understand.
New to Contra
I help health brands write content anyone can understand.
Cover image for 𝐂𝐥𝐞𝐚𝐫 𝐄𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐑𝐞𝐚𝐝, 𝐍𝐨𝐭
𝐂𝐥𝐞𝐚𝐫 𝐄𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐑𝐞𝐚𝐝, 𝐍𝐨𝐭 𝐂𝐥𝐞𝐚𝐫 𝐄𝐧𝐨𝐮𝐠𝐡 𝐭𝐨 𝐀𝐜𝐭 This article looks at why plain language alone isn't always enough to make health information clear and useful, and how we can help people really understand it by testing with intended audiences, being specific about what to do, using examples that fit their culture, and checking understanding with teach-back. This piece shows how I take complex health research and turn it into clear, practical content that helps readers understand what health information means and what to do with it. Link to the article. (https://www.linkedin.com/pulse/clear-enough-read-act-uduak-eti-bcule) People don’t always struggle with health information and services because they can’t read. Health information can be medically accurate and easy enough to read, yet still fail to help people understand what it means or what they should do. We often talk about health literacy as though it is simply about communication between doctors and their patients or about medical writers developing written materials in plain language. Health literacy begins in early childhood, long before a child can read or write. Children develop it through interactions with caregivers, family members, schools, and communities. It involves the ability to find, understand, evaluate, and use health information and services to make informed health-related decisions and take appropriate action for ourselves and others. People can misunderstand health information even when it's written in plain, simple language because understanding depends on more than just simple words and short sentences. 𝐅𝐚𝐜𝐭𝐨𝐫𝐬 𝐓𝐡𝐚𝐭 𝐀𝐟𝐟𝐞𝐜𝐭 𝐇𝐨𝐰 𝐖𝐞 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 Plain language can reduce misunderstanding, but it doesn't put an end to it. It can make it easier to understand risks, recognise misinformation, and respond to warnings about severe weather or environmental hazards. Several factors can affect how someone understands and uses a health message. A person’s health literacy skills can affect how easily they find, understand, and act on information. However, understanding does not depend on individuals alone. Healthcare organisations also shape whether people can understand and act. Different cultures hold different beliefs about sickness, risk, and treatment, and these beliefs can affect how people understand health information. A reader may struggle to understand a health message when they are unfamiliar with the language, when there is a translation error, or when vague wording is used. Medical terms and instructions can also confuse a patient, even when the information uses clear and simple words. Information about dosage should specify the amount to take and when to take it. Numbers can be especially tricky to understand. People may interpret a ‘50% increase in risk’ very differently from ‘risk rises from 2 in 1,000 to 3 in 1,000,’ even though both describe the same relative change. The second example makes the actual difference easier to see. Pain, fear, stress, time pressure, and information overload can affect attention, memory, and decision-making. These factors show why plain language is important, but not always enough. 𝐃𝐨𝐧'𝐭 𝐀𝐬𝐬𝐮𝐦𝐞: 𝐂𝐡𝐞𝐜𝐤 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 For health communication to be effective, professionals and writers should combine plain language with practical ways of checking understanding. Be specific about what you want people to do. Instead of saying ‘Take twice daily’, say ‘Take one tablet in the morning and one in the evening’, when that schedule is appropriate for the medicine. Explain symptoms, side effects, and warning signs using simple examples. It is also important to use the language your intended audience prefers and understands, along with culturally relevant examples. Before you publish, test your written materials with members of the intended audience. Ask them what they think the message is about, what they will do next, and which parts remain unclear. Teach-back is a way to check whether the information was understood. It tests whether the explanation was clear; it is not a test of the patient. Ask the person to explain, in their own words, what they understand and what they will do. For example: ‘I want to be sure my explanation was clear. Can you please tell me how you will take this medication when you get home?’ 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧 Plain language is a good starting point, but clear words do not always guarantee clear understanding. We should not assume that people understand us simply because we have explained something clearly. A better test is whether they understood what we meant, know what to do next, and can act on it. 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 World Health Organization (WHO). Low health literacy is costing health (2025). https://www.who.int/publications/i/item/B09619 Centers for Disease Control and Prevention (CDC). Plain Language Materials & Resources. https://www.cdc.gov/health-literacy/php/develop-materials/plain-language.html Swedish Agency for Health Technology Assessment and Assessment of Social Services (SBU). Interventions to Promote Health Literacy in Children, Adolescents, and Supporting Adults (2025). https://www.sbu.se/en/publications/sbu-kartlagger/interventions-to-promote-health-literacy-in-children-adolescents-and-supporting-adults/ NIH/PMC. Health promotion through reading in the first thousand days (2025). https://pmc.ncbi.nlm.nih.gov/articles/PMC12716577/
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Cover image for 𝐂𝐀𝐍 𝐀 𝐌𝐎𝐒𝐐𝐔𝐈𝐓𝐎 𝐆𝐈𝐕𝐄 𝐘𝐎𝐔
𝐂𝐀𝐍 𝐀 𝐌𝐎𝐒𝐐𝐔𝐈𝐓𝐎 𝐆𝐈𝐕𝐄 𝐘𝐎𝐔 𝐇𝐈𝐕?🦟 A mosquito bites someone with HIV, then bites you… So what next? Many people believe mosquitoes can spread HIV from one person to another. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐟𝐚𝐥𝐬𝐞. Mosquitoes transmit several diseases, but HIV isn't one of them. HIV spreads when certain body fluids from a person with HIV enter another person's body. These include blood, semen, pre-cum, vaginal fluids, rectal fluids and breast milk. It's mainly transmitted through sex, sharing needles or other injection equipment, and in some cases from parent to child during pregnancy, birth or breastfeeding. 𝐇𝐨𝐰𝐞𝐯𝐞𝐫, 𝐚 𝐦𝐨𝐬𝐪𝐮𝐢𝐭𝐨 𝐛𝐢𝐭𝐞 𝐢𝐬𝐧'𝐭 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐫𝐨𝐮𝐭𝐞𝐬. Knowing how HIV is actually transmitted helps us protect ourselves based on facts, rather than fear. But wait... If a mosquito drinks blood from someone with HIV, isn't that blood still inside it? And when it bites you, doesn't it inject it into you? Here's what actually happens. A mosquito doesn't inject the blood of the last person it bit into its next victim. Its mouthparts have separate channels for sucking blood and releasing saliva. When she bites, she draws your blood through one channel and injects saliva through another. The saliva helps keep your blood flowing so she can feed. So no, she's not injecting someone else's blood into you. She's injecting her saliva. 𝐀𝐧𝐝 𝐇𝐈𝐕 𝐢𝐬𝐧'𝐭 𝐭𝐫𝐚𝐧𝐬𝐦𝐢𝐭𝐭𝐞𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐦𝐨𝐬𝐪𝐮𝐢𝐭𝐨 𝐬𝐚𝐥𝐢𝐯𝐚. There's another problem for HIV: a mosquito simply isn't the right environment for it to multiply. HIV is a little picky. It needs specific human immune cells to make more copies of itself. Mosquitoes don't have those cells. So the virus can't infect mosquitoes. Instead, once HIV gets into a mosquito, it is broken down and digested in its stomach. Scientists have found no evidence that mosquitoes transmit HIV to humans, even in places where both mosquitoes and HIV are common. 𝐓𝐡𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐭𝐫𝐮𝐭𝐡? HIV needs the right human cells to multiply. A mosquito simply doesn't have what it needs. 𝐒𝐨 𝐦𝐨𝐬𝐪𝐮𝐢𝐭𝐨𝐞𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐬𝐩𝐫𝐞𝐚𝐝 𝐇𝐈𝐕. And that's one less health myth to worry about. What's a health myth you believed for years before finding out it wasn't true? #HealthWriting #PublicHealth #Research #Healthcare #ContentWriting #HealthEducation #MedicalWriting #HealthCommunication #Contra
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Cover image for 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐂𝐚𝐥𝐥 𝐈𝐭 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐒𝐞𝐞𝐤𝐢𝐧𝐠,
𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐂𝐚𝐥𝐥 𝐈𝐭 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧-𝐒𝐞𝐞𝐤𝐢𝐧𝐠, 𝐀𝐬𝐤 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐏𝐞𝐫𝐬𝐨𝐧 𝐈𝐬 𝐓𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 A public health article exploring how suicidal distress can be misunderstood as attention-seeking, and how we can learn to recognise when someone is struggling and respond with more care. This piece reflects my ability to communicate sensitive health issues by combining storytelling, evidence, and practical guidance in a way that is human, clear, and easy to understand, while helping readers think differently about how they respond to people in distress. Link to the article. (https://www.linkedin.com/pulse/before-you-call-attention-seeking-ask-what-person-trying-uduak-eti-qgxve?utm_source=share&utm_medium=member_ios&utm_campaign=share_via) I've lost count of the number of people I've seen joke about suicidal thoughts or even past attempts, as though suicide were something to laugh about or a game people needed to play. One of those times, a friend told me a disturbing story about himself. He laughed as he told it, as though it were nothing. He had joked about being tired of life. But what he described afterwards was not a joke. He had gone out alone late at night to an isolated road, hoping something would happen that would end his life. When nothing did, he returned home. The following night, he tried again. He returned home disappointed. And when he told me about it, he laughed it off as though he were recounting an unfortunate incident rather than telling me how close he had come to dying. I remember the laughter. Not because it made the story less disturbing, but because it made me think about how easily distress can be disguised, dismissed, or misunderstood. What unsettled me most was the excitement with which he recounted it, as though attempting to end his life were an achievement. And that stayed with me. We are often more comfortable judging the behaviour than asking what might be behind it. Sometimes we call someone dramatic because they keep saying they cannot cope or that they are tired of living. It’s easy to say they’re too sensitive when the same issue keeps bothering them again and again. But maybe they are just trying to communicate something we don’t understand. We get frustrated when they keep calling and texting repeatedly, and then withdraw when we ask what's wrong. We tell them they are overreacting when they say they need to be left alone. It irritates us when they post something concerning and delete it shortly afterward. At times, we even mute their stories or statuses because we don't want to be disturbed. Eventually, we stop responding because we have decided they are looking for attention. What if attention is exactly what they are asking for? Distress does not always arrive in a way that is convenient for us to recognise. Sometimes it's loud; it's the same thought on repeat; it looks like anger, pulling away, or suddenly needing to be close to someone. And sometimes you can’t even name it. You just know something inside feels too heavy to carry. That doesn’t mean every unusual behaviour is a sign someone is suicidal. But when someone’s words or behaviour show they’re struggling, and we dismiss them just because their pain makes us uncomfortable, we might miss the moment when they most need someone to listen. You cannot always see psychological distress from the outside. A person can laugh with you, work, socialise, make plans, carry on with their day, and appear perfectly fine while struggling with thoughts they have told no one about. Some may even be the person everyone describes as cheerful. That is part of what makes suicidal distress so difficult to recognise. We often expect someone who is struggling to look broken and sad, but when they don't, we assume nothing serious is happening. A person can be functioning and still be struggling. Saying ‘I am fine’ when asked how you are is almost a default answer everyone gives. Sometimes people respond that way because they don’t have words for what’s going on inside. Or because making a joke about it hurts less than saying it straight. That does not mean every cheerful person is secretly suicidal, or that every joke about death is a warning sign. It means we should be careful about assuming that distress always looks the way we expect it to. Sometimes, the person who looks fine is simply the person who has mastered the art of looking fine. If we cannot always recognise distress by appearance, we need to pay closer attention to what people say and do instead of dismissing them. If you’re in that place right now, I hear you. You constantly battle with the voice in your head. You struggle with an urge that can feel impossible to resist. You smile at others, but somehow inside, you are tormented and exhausted from holding it together. You don’t feel the love around you. Everyone else seems to be moving towards something, while you feel empty. And every day, the weight gets heavier. You do not have to wait until it gets worse. Please tell someone. A close friend, a family member, a doctor, or a crisis line in your country. You do not have to carry this alone. And it's okay not to have the right words to ask for help. Just speak. So what happens when we dismiss the way someone asks for help because we don't like how they ask for it? They may withdraw because they don't feel heard, seen, or understood. And when someone is already struggling with suicidal thoughts, being dismissed can make it harder to seek help. According to the WHO, more than 720,000 people die by suicide every year, and suicide is the third leading cause of death among 15–29-year-olds globally. Many suicides happen impulsively during moments of crisis. Yet suicide is preventable. That is why, when someone's words or behaviour concern you, don't beat around the bush. Ask directly: ‘Are you thinking about suicide?’ It feels scary to ask. But asking does not give them the idea. In fact, talking openly often helps. It can ease the pressure and show them someone is really listening. Give them your full attention without judgement. Acknowledge their pain. Avoid arguing or minimising what they are experiencing. Maybe we need to change the question. This year's World Suicide Prevention Day theme is ‘Changing the Narrative on Suicide’, with the call to action: ‘Start the Conversation.’ WHO's message is not simply about talking more. It is about challenging the myths, stigma, and misunderstandings that can stop people from speaking or seeking help. Perhaps that change can begin with something simple: rethinking how we speak to people, and how fast we dismiss them. Before we call someone dramatic, difficult, or attention-seeking, we can pause and ask what might be underneath it. Because sometimes, attention is not the problem. Sometimes, being noticed is the first step towards being heard. And sometimes, the question that matters most is not: ‘Why are they seeking so much attention?’ It is: ‘What are they trying to communicate?’
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Cover image for 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐌𝐨𝐫𝐞 𝐘𝐨𝐮𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞
𝐖𝐡𝐲 𝐀𝐫𝐞 𝐌𝐨𝐫𝐞 𝐘𝐨𝐮𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐓𝐲𝐩𝐞 𝟐 𝐃𝐢𝐚𝐛𝐞𝐭𝐞𝐬? 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐚𝐥𝐥𝐲 𝐓𝐞𝐥𝐥𝐬 𝐔𝐬 I wrote this research-based article to explain why more young people are developing type 2 diabetes. The article covers what the research says about the causes, who is most affected, why the condition is a growing concern, and what can be done about it. I turned complex health research into clear, easy-to-understand information for a general audience. Link to the article. (https://drive.google.com/file/d/1bQRRsU4y4YovvNHfiGeCs6j3JxcmrbH2/view?usp=drivesdk) 𝐈𝐭 𝐔𝐬𝐞𝐝 𝐭𝐨 𝐁𝐞 𝐂𝐚𝐥𝐥𝐞𝐝 𝐚𝐧 ‘𝐎𝐥𝐝𝐞𝐫 𝐏𝐞𝐫𝐬𝐨𝐧’𝐬 𝐃𝐢𝐬𝐞𝐚𝐬𝐞’ Type 2 diabetes was once considered mainly a disease of adulthood. That narrative is changing. More children, teenagers, and young adults are being diagnosed with type 2 diabetes, a condition that was once much less common in these age groups. In the United States, the SEARCH for Diabetes in Youth Study found that the incidence of type 2 diabetes among 10-to-19-year-olds nearly doubled between 2002–2003 and 2017–2018, rising from 9.0 to 17.9 cases per 100,000 young people. So, what is changing? The answer isn't as simple as saying young people are eating too much sugar or not exercising enough. Type 2 diabetes develops through a combination of factors, including insulin resistance, obesity, genetics, sleep, stress, physical activity, and the environments in which people live and make health choices. To understand why more young people are getting this condition, we first need to understand what happens inside the body. 𝐅𝐢𝐫𝐬𝐭, 𝐖𝐡𝐚𝐭 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐢𝐧 𝐓𝐲𝐩𝐞 𝟐 𝐃𝐢𝐚𝐛𝐞𝐭𝐞𝐬? When you eat, your body breaks down much of the food into sugar (glucose) and releases it into your bloodstream. Your pancreas then releases insulin, a hormone that helps move the sugar in your blood into your cells, where it can be used for energy. In type 2 diabetes, that system starts to struggle. Your body develops insulin resistance, meaning your cells don't respond to insulin as well as they should. At first, your pancreas tries to make more insulin to keep your blood sugar under control. But over time, it may not be able to make enough to keep up, causing sugar to build up in your bloodstream. For young people, there is another piece to the story: puberty. During puberty, hormonal changes make the body temporarily more resistant to insulin. In most young people, the pancreas can make more insulin to compensate and keep blood sugar under control. But in those who already have risk factors such as obesity or a family history of diabetes, the pancreas may not be able to keep up with the body's increased need for insulin. This can contribute to prediabetes or type 2 diabetes, or make existing diabetes harder to control. That is one reason youth-onset type 2 diabetes is more complicated than simply saying, ‘Someone ate too much sugar.’ 𝐒𝐨, 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐌𝐨𝐫𝐞 𝐘𝐨𝐮𝐧𝐠 𝐏𝐞𝐨𝐩𝐥𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐈𝐭? 𝟏. 𝐎𝐛𝐞𝐬𝐢𝐭𝐲 𝐢𝐬 𝐚 𝐌𝐚𝐣𝐨𝐫 𝐏𝐢𝐞𝐜𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐮𝐳𝐳𝐥𝐞 Obesity is one of the strongest risk factors for insulin resistance, especially in young people. When a young person has obesity, their body has excess fat, particularly around the abdomen and in organs such as the liver and pancreas. These fat cells can become stressed and release substances, including excess fatty acids, that interfere with how insulin works. This makes it harder for the body to move sugar from the blood into cells. As a result, young people with obesity can have much higher fasting insulin levels than their peers without obesity, showing that their bodies may need to produce more insulin just to keep blood sugar within a normal range. Research also shows that young people with obesity tend to be more insulin-resistant throughout puberty. Not everyone with obesity will develop the condition. 𝟐. 𝐆𝐞𝐧𝐞𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐅𝐚𝐦𝐢𝐥𝐲 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐌𝐚𝐭𝐭𝐞𝐫 Genetics also influences who develops type 2 diabetes. Some people inherit genetic changes that affect how much insulin their body produces or how well it uses insulin. This can make them more likely to develop the disease, and at a younger age. Family history matters too. A young person's risk of developing type 2 diabetes is about 2–3 times higher if a parent or sibling has the condition. The risk is even higher when both parents have it. 𝟑. 𝐎𝐮𝐫 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐒𝐡𝐚𝐩𝐞𝐬 𝐎𝐮𝐫 𝐂𝐡𝐨𝐢𝐜𝐞𝐬 What people eat or how active they are isn't always about personal choice. Sometimes, the environment around us shapes our decisions. Cheap, heavily marketed processed foods and sugary drinks are everywhere, while healthier foods can be more expensive or harder to access. This can make healthy living more difficult. Many teens are also getting less physical activity, walking less and spending more time on screens. They may also get too little sleep and face high levels of stress, anxiety, or depression, which can affect eating patterns and metabolic health. Sadly, the COVID-19 pandemic made many of these challenges worse. So we shouldn't look only at individual choices. We also need to look at the conditions that influence those choices. 𝟒. 𝐓𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐂𝐚𝐧 𝐁𝐞𝐠𝐢𝐧 𝐁𝐞𝐟𝐨𝐫𝐞 𝐁𝐢𝐫𝐭𝐡: 𝐌𝐚𝐭𝐞𝐫𝐧𝐚𝐥 𝐃𝐢𝐚𝐛𝐞𝐭𝐞𝐬 If a mother has diabetes or obesity during pregnancy, her child has a higher risk of developing type 2 diabetes at a young age. High blood sugar in the womb can affect the baby's developing metabolism and increase their risk of insulin resistance and obesity later in life. As more women enter pregnancy with obesity or diabetes, more children may be born with factors that put them at higher risk. 𝐖𝐡𝐨 𝐢𝐬 𝐌𝐨𝐬𝐭 𝐀𝐟𝐟𝐞𝐜𝐭𝐞𝐝? Some groups are more likely to develop type 2 diabetes, sometimes at lower body weights. This includes some racial and ethnic groups. Poverty, food insecurity, unsafe neighbourhoods, limited access to healthcare, and discrimination can also increase risk. They affect what people eat, how active they are, their stress levels, and whether they can get the care they need. In the United States, SEARCH data found that youth type 2 diabetes increased particularly quickly among non-Hispanic Black, Asian/Pacific Islander, and American Indian youth. So this isn't just about individual choices. Where people live, what they can afford, and the care they can access can also affect their risk. 𝐖𝐡𝐲 𝐘𝐨𝐮𝐭𝐡-𝐨𝐧𝐬𝐞𝐭 𝐓𝐲𝐩𝐞 𝟐 𝐃𝐢𝐚𝐛𝐞𝐭𝐞𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 When young people get type 2 diabetes, their bodies may lose the ability to produce enough insulin more quickly. The disease can also be more aggressive in young people than in older adults, with complications affecting the eyes, kidneys, nerves and heart appearing earlier and progressing faster. And because these young people have more years ahead of them, they may spend much longer living with the disease and its complications. That makes the rise in youth-onset type 2 diabetes more than a concern about blood sugar. It is a long-term public health problem. 𝐖𝐡𝐚𝐭 𝐂𝐚𝐧 𝐖𝐞 𝐃𝐨 𝐀𝐛𝐨𝐮𝐭 𝐈𝐭? A healthy diet also plays an important role in preventing and managing type 2 diabetes. But preventing the disease in young people isn't just about telling them to eat better or exercise more. Effective prevention needs both personal support and stronger policies. Families can support healthy food, physical activity, good sleep and stress management, while healthcare providers can identify young people at higher risk and offer support early. At a wider level, we need healthier food systems, safe places to be active, protection from harmful food marketing and equitable access to healthcare. Prevention can start even before a child is born and continue through pregnancy, infancy, childhood and adolescence, with particular attention to those at higher risk. The goal isn't to blame young people for developing type 2 diabetes. It is to create conditions that make it easier for them to stay healthy. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 Type 2 diabetes isn't just for adults anymore. More young people are developing it, and it's not only about personal choices. Family history, obesity, health before birth, and the environments young people grow up in all matter. If we want fewer young people to develop type 2 diabetes, we can't just tell them to ‘eat better’ or ‘exercise more.’ We need to make healthy food and physical activity easier, identify those at risk early, and create healthier environments for young people to grow up in. Preventing type 2 diabetes isn't just about helping people live longer. It's about helping young people be healthier from the start. 𝐒𝐨𝐮𝐫𝐜𝐞𝐬 1. CDC/SEARCH: Trends in Incidence of Youth-Onset Type 1 and Type 2 Diabetes, 2002–2018 https://pmc.ncbi.nlm.nih.gov/articles/PMC10091237/ 2. American Diabetes Association: Evaluation and Management of Youth-Onset Type 2 Diabetes https://diabetesjournals.org/care/article/41/12/2648/36602/Evaluation-and-Management-of-Youth-Onset-Type-2 3. Youth-Onset Type 2 Diabetes: Burden of Complications and Socioeconomic Cost https://pmc.ncbi.nlm.nih.gov/articles/PMC10037371/ 4. Rising Tide: The Global Surge of Type 2 Diabetes in Children and Adolescents Demands Action Now https://pmc.ncbi.nlm.nih.gov/articles/PMC11099374/ 5. Association Between Intrauterine Exposure to Maternal Diabetes and Obesity With Type 2 Diabetes in Youth https://pmc.ncbi.nlm.nih.gov/articles/PMC2453655/ 6. CDC MMWR: Trends in Incidence of Type 1 and Type 2 Diabetes Among Youths, 2002–2015 https://www.cdc.gov/mmwr/volumes/69/wr/mm6906a3.htm 7. Youth Physical Activity and the COVID-19 Pandemic: A Systematic Review https://pmc.ncbi.nlm.nih.gov/articles/PMC9394097/ 8. NIDDK: Study Shows That Diabetes in Young People Under the Age of 20 Continues to Rise https://www.niddk.nih.gov/news/archive/2023/study-shows-that-diabetes-young-people-under-age-20-continues-rise
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