EBOOK OVERVIEW This eBook titled "Stamp Talk" provides insights into branding, its importance, and how to brand a business. It explains that branding is the process of creating a positive perception of a company through its values, culture, and image. The eBook emphasizes the importance of branding for companies to create a connection with their audience and differentiate themselves in the market. It provides tips on how to brand a business, including defining the target audience, creating a good visual identity, and setting brand values. The eBook also covers the 4Ps of marketing strategy - product, price, place, and promotion, with a focus on promotion. It explains the different types of promotion, including self-promotion, and highlights the benefits of this marketing approach. Overall, this eBook is a helpful guide for businesses looking to create a strong brand image and effectively promote their products and services.