BLOG ARTICLE

 

What is Packaging?

Packaging is a container or material that surrounds and stores products for a certain period to protect and guarantee their shelf life, enabling distribution, commercialization, handling and consumption.

Choosing the ideal packaging is essential for the success of your product and choosing one of excellent quality considerably reduces several risks. For example, a wrong choice of material or format can cause damage or loss in the logistics stage, and consumer satisfaction is directly influenced by the quality and suitability of the packaging for the product.

But in addition to protecting and helping with distribution, some storage packages must contain information on the composition, shelf life, manufacturing, customer service, regulatory agency and warnings, handling, appropriate locations and, in the case of food, allergies and effects they can cause.

 

Basic Functions of Packaging

1.       Contain / Protect

It is the first function of packaging, and that justifies its emergence. It is linked to transport and product protection, both indoors and outdoors.

When wrapping merchandise, packaging is essential to ensure its integrity, ensuring that the contents reach their destination intact and preserved for consumption.

Especially in the case of more fragile items, such as food, it is a determining factor in shelf life.

 

2.      Communicate

This function includes three sub-functions: identify, inform and attract. The first is for the consumer to know what product it is readily.

The second is to provide essential information, mandatory efficiently or not, such as date of manufacture, expiration date, batch identification, ingredient list and nutritional data.

 

3.      Be Economical

The packaging participates in the composition of the cost of the product, and the daily challenge is precisely to improve its use.

Opt for models that offer better performance, such as flexible packages, which can later be recycled, contributing to a sustainable cycle with the reuse of materials.

 

4.      Transport and Distribution

Packaging is fundamental in the logistical processes of any economic sector by optimizing space occupation and facilitating handling in the transport, storage and distribution stages.

Economic and environmental gains result: distributing more products in the same trip, reducing losses and reducing the amount of CO² released into the atmosphere by burning fuel.

 

5.      Link Between the Brand and the End Consumer

Most often, companies do not have direct contact with their consumers.

In other words, the bridge between the two is their product.

Thus, one of the main ways the company communicates with its consumers is how the product is presented.

Furthermore, through this first visual contact, a potential consumer extracts information, gets to know the product and then makes the purchase decision.

 

6.      Adding Value to The Product Is One of The Functions of Packaging

Packaging is part of the cost of a product. But it can also serve to add value.

In addition, having a good packaging design allows it to stand out from other competitors at the point of sale.

Still, it can represent a decisive factor for the attraction and loyalty of the customer.

This is because it will be visible on the shelves promoting the product, so it must reflect the quality, values ​​and concepts that the company wants to express.

That is, there is no point in having an excellent product if its packaging cannot demonstrate this idea.

 

A packaging manufacturer has the machinery to produce one type of packaging. They will make custom packaging to order or stock packaging to sell to distributors.

Custom packaging producers will offer their products through in-house salesmen or outside brokers. When you call a packaging manufacturer for custom packaging, you will speak with an in-house salesperson who is paid a salary and a commission. These in-house salespeople are generally well-versed and experienced in their company's packaging, but not always. So, whether you require more packaging components or knowledgeable assistance, you may have difficulty obtaining what you require. Of course, it depends on the experience of the salesman you are working with; they may be quite knowledgeable and skilled.

Some types of Packaging Manufacturers we have in UAE are:

Paper Bag Manufacturers in UAE

Carton Manufacturers in UAE

Carton Box Manufacturer in Ajman

 

1.       SECURE, DURABLE, HIGH QUALITY

Your packaging materials should be secure, long-lasting, and of good quality. Take the samples ahead of time and inspect them yourself to see if everything is operating properly. To ensure product safety, tamper-evident seals should be utilized. Poly straps, hardwood boxes, water-activated tapes, container seals, and shrink wraps help to protect our product from theft and tampering. Check that the packaging material utilized by the package maker is appropriate for the product.

 

2.      AFFORDABLE AND CONVENIENT

Look for suppliers who consistently balance price and packing material quality. Although price is not the most important aspect, it cannot be ignored at the same time. To ensure a smooth transaction, inquire about your supplier's delivery locations, total delivery time from source to destination, number of deliveries per day, and other policies.

 

3.      WIDELY AVAILABLE

The packaging company you choose for your packaging services should be widely available across the country. It assures you that you can rely on the packaging company for all your packaging needs. In the event of an emergency or order delivery to a certain area, that company should be easy to contact for assistance.

 

4.      ECO-FRIENDLY AND LEGALLY ACCOUNTABLE

Make certain that the manufacturer's packaging supplies are environmentally friendly. Suppliers and consumers should reuse, recycle, and protect packaging supplies at all costs. It helps ensure that you aren't part of any activity harming the environment. It should be legally compliant as long as you and the other party aren't doing anything against the will of shipping laws. Also, take care of copyright issues and patents.

 

5.      QUALITY CUSTOMER SERVICE

Most of us overlook the importance of outstanding customer service. It is critical to ensure that you have the correct people on your side from the start till you require support. You will appreciate the value of customer service assistance when you need to call them if something does not go as planned. Proper customer support gives you the greatest packing solutions.