Freelance Content Strategists in New YorkFreelance Content Strategists in New York
ProjectsPeople
Naima Jordan's avatar
Naima Jordan
proNew York, USA
I ship brand strategy, designs, and stores that sell.
$1k+
Earned
3x
Hired
5.0
Rating
53
Followers
I ship brand strategy, designs, and stores that sell.
Cover image for Leafi: Full-Stack Brand & E-Commerce Design
Leafi: Full-Stack Brand & E-Commerce Design
3
44
Cover image for I designed Gelee, a premium
I designed Gelee, a premium collagen electrolyte e-commerce site, entirely in Squarespace. The goal was to create a digital experience that feels as elevated as the product itself, by combining upscale design, editorial layouts, and intentional interactions to position hydration as something more. Along with effects that balances storytelling with product education. From the brand identity and packaging protype to the website design, every detail was crafted to feel modern, feminine, and premium. The site features a refined visual system, custom layouts, responsive design, and immersive interactions that reinforce the brand's elevated positioning. I also tried compressing files as much as possible for this one. I'd like to hear what you think. 👍 Site Password: 1234 Link to my build: Gelee SquareSpace Site (https://corn-guitar-5w4k.squarespace.com/)
1
3
116
Cover image for For the Envato Design Challenge,
For the Envato Design Challenge, I created Sol & Snow, a completely visual identity for a fictional brand that doesn't exist yet; nestled in the Canadian mountains. A premium cold plunge and sauna wellness experience, inspired by the contrast between warmth and cold. My project includes a complete brand system, art direction, environmental storytelling, social campaigns, packaging, and moody touch points. Really focus on feeling for this one. Enjoyed not having a workflow challenge but being tasked to make something functional. I used Envato to generate the brand identity and Figma to glue it all together. Let me know what you think!
8
7
750
Cover image for Crystal Garden Terrariums — Brand
Crystal Garden Terrariums — Brand & Website Redesign Before this project, Crystal Garden Terrariums existed only on Instagram. No website, no owned digital presence — just a beautiful product line with nowhere permanent to live online. Link to project: https://crystalgardensterrarium.base44.app/ The ask: give this local plant + décor shop a real home on the web that matched the warmth and craft of their products (terrariums, succulents, hanging plants, statues, pots, and figurines). My process: Discovery — studied their existing Instagram aesthetic and product photography to understand their visual voice Brand refresh — designed a new logo and defined a custom color palette (soft greens, sky blue, warm neutrals) to reflect their organic, handmade feel Build — designed and built the full site in Base44, structuring it around their product categories, an About section telling their story for the first time, and a Care Guide to build trust with customers Launch-ready — mobile-responsive, Instagram-integrated, and built to grow with them The result: a small business that now owns its digital presence — not just borrows space on a platform it doesn't control. This one's a favorite because it's exactly the kind of impact I want to keep making: helping local businesses look and feel as good online as they do in person. 🌿
2
5
222
Content Strategist(1)
Abi Jackson's avatar
Abi Jackson
proMontclair, USA
I build structured brand systems for growing businesses.
$1k+
Earned
2x
Hired
5.0
Rating
44
Followers
I build structured brand systems for growing businesses.
Cover image for Social Media Strategy for Karndean Designflooring
Social Media Strategy for Karndean Designflooring
0
11
Cover image for Video-First Social Media Strategy for Deakin & Francis
Video-First Social Media Strategy for Deakin & Francis
1
17
Cover image for Another case study added to
Another case study added to my portfolio Check it out (https://contra.com/p/rZOQ6NgL-social-media-strategy-for-karndean-designflooring)! This project showcases how I developed and executed a social media strategy for Karndean Designflooring, helping build a recognisable brand across multiple platforms through strategic content, creative direction and consistent storytelling. The result was a 150.5% increase in impressions year-over-year and a social presence that regularly reached over 500,000 users each month.
5
6
473
Cover image for Website & Brand Development for Bridging The Gap Foundation
Website & Brand Development for Bridging The Gap Foundation
0
4
Content Strategist(2)
Antonio Matta's avatar
Antonio Matta
proNew York, USA
Mental Health Ghostwriter | Content for the 2 AM search
9
Followers
Mental Health Ghostwriter | Content for the 2 AM search
Cover image for Week 1 Content Closed the Trust Gap for a Mental Health App
Week 1 Content Closed the Trust Gap for a Mental Health App
0
10
Cover image for Most mental health newsletters get opened—then deleted. Clin...
Most mental health newsletters get opened—then deleted. Clinical. Generic. Forgettable. This sample shows a different approach: strategic segmentation, trauma-informed language, and content that educates without crossing clinical boundaries. What's inside: ◘ Multi-stakeholder voice (users, clinicians, investors) ◘ Research translation without jargon ◘ Clear CTAs that respect boundaries → View sample newsletter (https://jmp.sh/cf4mlulQ)
1
13
146
Cover image for "User Experience Doesn't Predict Retention" – Blog Sample Re...
"User Experience Doesn't Predict Retention" – Blog Sample Research analyzing 56 mental health apps found UX scores don't predict whether users stay. Apps with high ratings lose users at the same rate as lower-scoring apps. This 2,500-word article reveals what actually drives retention. What it demonstrates: Strategic pattern recognition across user journey stages, evidence-based insights for CMOs, and a content strategy framework (explainer videos, social, blogs, newsletters, email courses) that closes the trust gap UX can't. → Link to full article (https://www.linkedin.com/pulse/user-experience-doesnt-predict-retention-what-56-mental-antonio-matta-njjee)
22
187
Cover image for This 6-slide Instagram carousel exemplifies the comprehensiv...
This 6-slide Instagram carousel exemplifies the comprehensive strategy I use as founder of Content Done Write to provide social content for DMH brands, mHealth apps, behavioral health tech, and digital therapeutics companies. The approach integrates: ‣ Trauma-informed language frameworks ‣ Clinical accuracy with accessible delivery ‣ Compliance with Meta policies and HIPAA considerations ‣ NLP semantic optimization for discoverability ‣ Emotional trigger psychology for engagement ‣ Crisis resource integration as standard practice See the full post on Instagram (https://www.instagram.com/p/DTBqPQOjMa1/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==) →
12
126
Content Strategist(4)
Rebecca Toback's avatar
Rebecca Toback
New York, USA
Content + creative marketer turning big ideas into revenue.
5.0
Rating
6
Followers
Content + creative marketer turning big ideas into revenue.
Cover image for Unrivaled Basketball Club Newsletter Content Creation
Unrivaled Basketball Club Newsletter Content Creation
2
14
Cover image for GTM Plan and Social Launch for Peoples League
GTM Plan and Social Launch for Peoples League
0
7
Cover image for Sports Cards Nonsense Head of Content + Production
Sports Cards Nonsense Head of Content + Production
0
2
Cover image for The Schultz Report - YouTube
The Schultz Report - YouTube Strategist & Producer
0
44
Content Strategist(2)
Babi Oloko's avatar
Babi Oloko
New York, USA
Marketing leader. Strategy, content, social.
1x
Hired
5.0
Rating
3
Followers
Marketing leader. Strategy, content, social.
Cover image for 2045 Studio
2045 Studio
0
7
Cover image for McKinsey — Babi Oloko
McKinsey — Babi Oloko
0
9
Cover image for Ralph Lauren | Marketing Content
Ralph Lauren | Marketing Content
0
8
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Content Strategist(2)
Emily DiNuzzo's avatar
Emily DiNuzzo
New York, USA
Content Strategist & Copywriter
Content Strategist & Copywriter
Cover image for The challenge: Pinterest publishes annual
The challenge: Pinterest publishes annual color trend predictions (Palette). Historically, this content lived as a blog post — a one-and-done format that didn't hold up well over the following months. The strategy shift: I led the move from a blog-style post to a long-form, evergreen landing page (https://business.pinterest.com/pinterest-palette/) — a content structure and IA decision, not just a copy refresh. The new page ran 75% longer than the prior year's post. The results (30-day comparison vs. the prior year's blog post, same calendar window): +300% increase in visitors scrolling 100% of the page Page abandonment (visitors who scrolled 0%) dropped from 79% to 28% +164% increase in "Create Ad" clicks +50% increase in brand visits The takeaway: Despite being significantly longer, the new format kept people engaged rather than losing them
0
21
Cover image for Content Strategy for Nike's Running App
Content Strategy for Nike's Running App
0
28
Cover image for Freelance
Freelance
0
3
Cover image for Newell Brands Prismacolor Art Education App
Newell Brands Prismacolor Art Education App
0
4
Content Strategist(3)