Freelance Content Strategists in New YorkFreelance Content Strategists in New York
ProjectsPeople
Naima Jordan's avatar
Naima Jordan
proNew York, USA
Helping DTC brands build identities & convert with Shopify.
$1k+
Earned
3x
Hired
5.0
Rating
62
Followers
Helping DTC brands build identities & convert with Shopify.
Cover image for Leafi: Full-Stack Brand & E-Commerce Design
Leafi: Full-Stack Brand & E-Commerce Design
3
50
Cover image for A look at my design
A look at my design work for Oure, a six page wellness template inspired by the high end look of brands like Noom and Equinox, built for an app, app overview, an organizations page, a shop, and contact, with support for more than one language. This helped shape the design itself. An earthy palette with soft green-toned accents and a recurring water motif give the pages a calm, grounded feel, while thoughtful animation conveys that its not just your "run of the mill" -wellness app. There's a lot happening across six distinct pages, from introducing the app to reaching organizations to a full shop flow. The challenge was keeping every section clean and well-planned so the whole thing still feels like one cohesive world, not six separate sites stitched together.
3
5
93
Cover image for Gelée didn't start as a
Gelée didn't start as a landing page. It started as a question: what does "your daily collagen jelly stick" actually look like in someone's wellness routine? From there, everything followed; a color and typography system that felt warm and appetizing, not clinical. A visual identity that could live on packaging, on screen, and in a real hand holding it. Lifestyle photography that made the product feel like a habit, not a supplement. Brand work isn't just the logo. It's every decision that makes a product feel like something you'd actually want daily. Built with Replo. #branddesign #d2c #cpg #packagingdesign #visualidentity
2
6
280
Cover image for Replo Landing Page Website for a Collagen Wellness Brand
Replo Landing Page Website for a Collagen Wellness Brand
1
14
Content Strategist(1)
Abi Jackson's avatar
Abi Jackson
proMontclair, USA
I build structured brand systems for growing businesses.
$1k+
Earned
2x
Hired
5.0
Rating
49
Followers
I build structured brand systems for growing businesses.
Cover image for Social Media Strategy for Karndean Designflooring
Social Media Strategy for Karndean Designflooring
0
24
Cover image for Video-First Social Media Strategy for Deakin & Francis
Video-First Social Media Strategy for Deakin & Francis
1
21
Cover image for Another case study added to
Another case study added to my portfolio Check it out (https://contra.com/p/rZOQ6NgL-social-media-strategy-for-karndean-designflooring)! This project showcases how I developed and executed a social media strategy for Karndean Designflooring, helping build a recognisable brand across multiple platforms through strategic content, creative direction and consistent storytelling. The result was a 150.5% increase in impressions year-over-year and a social presence that regularly reached over 500,000 users each month.
5
6
677
Cover image for Website & Brand Development for Bridging The Gap Foundation
Website & Brand Development for Bridging The Gap Foundation
0
9
Content Strategist(2)
Antonio Matta's avatar
Antonio Matta
proNew York, USA
Mental Health Ghostwriter | Content for the 2 AM search
12
Followers
Mental Health Ghostwriter | Content for the 2 AM search
Cover image for Week 1 Content Closed the Trust Gap for a Mental Health App
Week 1 Content Closed the Trust Gap for a Mental Health App
0
18
Cover image for Most mental health newsletters get opened—then deleted. Clin...
Most mental health newsletters get opened—then deleted. Clinical. Generic. Forgettable. This sample shows a different approach: strategic segmentation, trauma-informed language, and content that educates without crossing clinical boundaries. What's inside: ◘ Multi-stakeholder voice (users, clinicians, investors) ◘ Research translation without jargon ◘ Clear CTAs that respect boundaries → View sample newsletter (https://jmp.sh/cf4mlulQ)
1
13
163
Cover image for "User Experience Doesn't Predict Retention" – Blog Sample Re...
"User Experience Doesn't Predict Retention" – Blog Sample Research analyzing 56 mental health apps found UX scores don't predict whether users stay. Apps with high ratings lose users at the same rate as lower-scoring apps. This 2,500-word article reveals what actually drives retention. What it demonstrates: Strategic pattern recognition across user journey stages, evidence-based insights for CMOs, and a content strategy framework (explainer videos, social, blogs, newsletters, email courses) that closes the trust gap UX can't. → Link to full article (https://www.linkedin.com/pulse/user-experience-doesnt-predict-retention-what-56-mental-antonio-matta-njjee)
22
201
Cover image for This 6-slide Instagram carousel exemplifies the comprehensiv...
This 6-slide Instagram carousel exemplifies the comprehensive strategy I use as founder of Content Done Write to provide social content for DMH brands, mHealth apps, behavioral health tech, and digital therapeutics companies. The approach integrates: ‣ Trauma-informed language frameworks ‣ Clinical accuracy with accessible delivery ‣ Compliance with Meta policies and HIPAA considerations ‣ NLP semantic optimization for discoverability ‣ Emotional trigger psychology for engagement ‣ Crisis resource integration as standard practice See the full post on Instagram (https://www.instagram.com/p/DTBqPQOjMa1/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==) →
12
133
Content Strategist(4)
Rebecca Toback's avatar
Rebecca Toback
New York, USA
Content + creative marketer turning big ideas into revenue.
5.0
Rating
7
Followers
Content + creative marketer turning big ideas into revenue.
Cover image for Unrivaled Basketball Club Newsletter Content Creation
Unrivaled Basketball Club Newsletter Content Creation
2
17
Cover image for GTM Plan and Social Launch for Peoples League
GTM Plan and Social Launch for Peoples League
0
9
Cover image for Sports Cards Nonsense Head of Content + Production
Sports Cards Nonsense Head of Content + Production
0
6
Cover image for The Schultz Report - YouTube
The Schultz Report - YouTube Strategist & Producer
0
93
Content Strategist(2)
Babi Oloko's avatar
Babi Oloko
New York, USA
Marketing leader. Strategy, content, social.
1x
Hired
5.0
Rating
3
Followers
Marketing leader. Strategy, content, social.
Cover image for 2045 Studio
2045 Studio
0
8
Cover image for McKinsey — Babi Oloko
McKinsey — Babi Oloko
0
11
Cover image for Ralph Lauren | Marketing Content
Ralph Lauren | Marketing Content
0
8
Placeholder project card media
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Content Strategist(2)
Emily DiNuzzo's avatar
Emily DiNuzzo
New York, USA
Content Strategist & Copywriter
Content Strategist & Copywriter
Cover image for The challenge: Pinterest publishes annual
The challenge: Pinterest publishes annual color trend predictions (Palette). Historically, this content lived as a blog post — a one-and-done format that didn't hold up well over the following months. The strategy shift: I led the move from a blog-style post to a long-form, evergreen landing page (https://business.pinterest.com/pinterest-palette/) — a content structure and IA decision, not just a copy refresh. The new page ran 75% longer than the prior year's post. The results (30-day comparison vs. the prior year's blog post, same calendar window): +300% increase in visitors scrolling 100% of the page Page abandonment (visitors who scrolled 0%) dropped from 79% to 28% +164% increase in "Create Ad" clicks +50% increase in brand visits The takeaway: Despite being significantly longer, the new format kept people engaged rather than losing them
0
34
Cover image for Content Strategy for Nike's Running App
Content Strategy for Nike's Running App
0
30
Cover image for Freelance
Freelance
0
4
Cover image for Newell Brands Prismacolor Art Education App
Newell Brands Prismacolor Art Education App
0
5
Content Strategist(3)