Idèa Fragrances, New Age, Brand Strategist

Idèa Fragrances

A her story of the world in scent

 We make fragrance oils based on historical and mythological women to educate & empower

Your Aroma, Your Armor

Idèa Fragrances is an ecommerce concept designed to awaken the Lilith & Malala in every woman. 

It was born first and foremost out of passion, as I traded the well-trodden path of mundane business for something that had deeper meaning for me. 

I created it for the moment women all over the world were living in at the time. 

Still and forever are. 

My intention was to help women reclaim their power, and take it back from the clutches of societal expectation and patriarchy. 

To inspire them to love themselves and each other. 

To own their brains and beauty. 

To own both their nurturing and fierce nature.

And to choose who deserves which side of them for themselves.

Throughout this project I've worked with some amazingly talented female creators, from logo designers to product photographers to illustrators. 

We believe knowledge & awareness is radical self care

So we bottled up the essence of a 

Strong Female Lead

So you can take her spirit wherever you go.

Afira is our homage to an irl baddie: An ancient Arab princess turned rebel who rallied her people to fight a local tyrant and his men. 

Our reminder to always be the heroine of your own story. 

Ritualistic care for body, mind & soul

Founder / Creative Director / Brand Strategist