Lead Editor, Verizon Futurism & Tech Content Project
Lindsay Robertson
“A polished editor who gets it right, every time. Innovative story ideas, a great network of writers, always up on the latest platforms and tools. Affable and smart!”
— Margit Detweiler, CEO Gyrate Media
“A creative storyteller with great attention to detail. Fantastic to work with.”
— Asha Ramirez, Corporate Communications Verizon
As Lead Editor and Consultant on a three-year Verizon PR content project, I:
Created a roadmap, content strategy, and editorial calendar with a mix of thought leadership essays, profiles (of employees, grant recipients, and interesting leaders in the tech/futurism space), and reported stories on STEM, the future of work, and other tech and futurism categories.
Gathered resources from social listening reports from the agency team, news stories, research papers, and my own curiosity to create detailed content briefs for up to 12 original reported stories per month.
Assigned stories to my roster of freelance writers, writing many myself depending on bandwidth (including all ghostwriting), and ushered every story through the editing, optimization, approvals, and publishing process.
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Posted Nov 19, 2024
Three-year engagement for content strategy, editing, story development, managing freelance writers, ghostwriting, and executive branding for Verizon's PR dept.
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Gyrate Media
Verizon
