Lead Editor, Brandless Launch Content Blitz
Lindsay Robertson
“A polished editor who gets it right, every time. Innovative story ideas, a great network of writers, always up on the latest platforms and tools. Affable and smart!”
— Margit Detweiler, CEO Gyrate Media
When the buzzy, celebrity-invested CPG startup Brandless launched, they wanted a plethora of content to showcase their products and company values. As lead editor, I was responsible for editing, writing, copywriting, and project management tasks, including:
Brainstorming with the agency (Gyrate) to develop four content types and over 50 pieces of ready-to-publish content on a tight deadline.
Finding and training the ideal freelance writers to test and create recipes, life hacks, explainers, and essays using or related to the client's offerings.
Managing the editorial list and gathering, logging, and inspecting all assets including photos and video.
Coordinating the procurement of products from Brandless HQ in Minnesota to use in photos, videos, and recipes in New York City.
Performing rounds of hands-on edits on every piece of content until it was gleaming and ready to impress the client.
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Posted Nov 20, 2024
Led content strategy: developed 50+ content pieces, managed freelancers, edited content, and ensured high-quality deliverables for agency and startup launch.
