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Antonio Matta
Mental Health Ghostwriter | Content for the 2 AM search
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Week 1 Content Closed the Trust Gap for a Mental Health App
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This TikTok demonstrates on-camera narration paired with research-backed recovery content—platform-native editing, AI-generated visuals engineered for subconscious messaging using psycho-persuasive graphic frameworks, and custom audio synced to dialogue mood and movement for emotional resonance.
Originally a YouTube Short, I adapted it for TikTok with gestalt-esque thumbnail design that speaks beyond the visual field, mirroring Recovery Dialogues & Sober Stories insights.
→ View the post here (https://www.tiktok.com/@caregiver4humankind/video/7596510278632738103?is_from_webapp=1&sender_device=pc):
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This Instagram Reel transforms podcast audio into scroll-stopping animated documentary—demonstrating end-to-end production blending narrative storyboarding, AI animation, precision editing, and psycho-persuasive design to turn addiction science into emotionally resonant social storytelling.
I used my RESONANCE Framework to structure the arc, syncing therapeutic language with Dr. Suzette Glasner's insights on scaling MOUD access. Custom animation, strategic music mirroring dialogue movement, and a thumbnail engineered for platform performance.
→ View the post here: (https://www.instagram.com/reel/DSTRsrpj_2l/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==)
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Same podcast. Same setup. Different language—and culturally adapted delivery. I translated a clip from my Recovery Dialogues & Sober Stories podcast into Arabic w/ AI voice cloning—perfect lip-sync with right-to-left karaoke-style captions that highlight each word as it's spoken.
The result? A video that feels native to Arabic-speaking audiences, not dubbed. My gestures shift to match the emotionality of the language. The lip-sync is seamless. The captions flow naturally right-to-left. AI translation that preserves authenticity while adapting for cultural resonance.
https://jmp.sh/1S8I0Mje
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Took my @HeyGen certification video and translated it into Spanish—same voice, same delivery, authentic lip-sync. Not subtitles. Not voiceover. Full AI translation that preserves the original performance while making the content native to Spanish-speaking audiences.
This is what HeyGen's translation tech enables: voice cloning across languages, perfectly synced mouth movements, and culturally adapted delivery. "Meet HeyGen: Revolutionizing Video Creation for Digital Marketers - Spanish" is now accessible to millions more viewers. Translation services coming soon.
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Just completed the @HeyGen Video Editor Certification. 🤞🏽 The final project? A social ad prototype for McDonald's. Even though scripting wasn't judged, I rewrote it using my RESONANCE framework and custom-designed the musical score with ElevenLabs to match the audience.
The cert covered brand kits, templates, and HeyGen-specific assets—but the real win was seeing how narrative structure and sound design elevate AI video beyond templated content. Final piece: "Meet HeyGen: Revolutionizing Video Creation for Digital Marketers." Now it's in the hands of the HeyGen team. 😅
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96% of mental health app users abandon within 15 days. What if your onboarding could change that?
This sample shows a 5-day automated email course designed to build trust before conversion—trauma-informed lessons, clinical accuracy without jargon, and engagement mechanisms that keep users opening.
What's inside:
◘ Progressive learning architecture
◘ Plain-language research translation
◘ Completion-driven design
→ View full email course sample (https://jmp.sh/rXD9cnh5)
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Most mental health newsletters get opened—then deleted. Clinical. Generic. Forgettable.
This sample shows a different approach: strategic segmentation, trauma-informed language, and content that educates without crossing clinical boundaries.
What's inside:
◘ Multi-stakeholder voice (users, clinicians, investors)
◘ Research translation without jargon
◘ Clear CTAs that respect boundaries
→ View sample newsletter (https://jmp.sh/cf4mlulQ)
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"User Experience Doesn't Predict Retention" – Blog Sample
Research analyzing 56 mental health apps found UX scores don't predict whether users stay. Apps with high ratings lose users at the same rate as lower-scoring apps. This 2,500-word article reveals what actually drives retention.
What it demonstrates: Strategic pattern recognition across user journey stages, evidence-based insights for CMOs, and a content strategy framework (explainer videos, social, blogs, newsletters, email courses) that closes the trust gap UX can't.
→ Link to full article (https://www.linkedin.com/pulse/user-experience-doesnt-predict-retention-what-56-mental-antonio-matta-njjee)
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"The Science of Symptom Clusters" – Blog Sample
This 2,800-word article translates complex genetics research (6M+ participants) into actionable marketing strategy for mental health app CMOs.
What it demonstrates: I turn clinical studies into SEO-optimized content that earns trust and drives conversions. Includes before/after ad copy rewrites, NLP optimization techniques, and evidence-based messaging that's jargon-free and stigma-free.
Result: Content that positions your platform as clinically sophisticated while meeting users where they are.
→ Link to full article (https://www.linkedin.com/pulse/science-symptom-clusters-reframing-your-apps-message-users-matta-uw4xe)
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Before/After Social Ghostwriting for X
Your CMO asks: "Why isn't our mental health content driving engagement?"
The answer isn't better SEO. It's better empathy architecture.
I help mental health apps, treatment centers, and therapists turn clinical expertise into content that builds trust at 2 AM—when someone's phone is the only light in the room.
This video shows three real transformations using the Digital Therapeutic Voice framework. Watch how the same message shifts from institutional to human without losing clinical integrity.
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This 6-slide Instagram carousel exemplifies the comprehensive strategy I use as founder of Content Done Write to provide social content for DMH brands, mHealth apps, behavioral health tech, and digital therapeutics companies. The approach integrates:
‣ Trauma-informed language frameworks
‣ Clinical accuracy with accessible delivery
‣ Compliance with Meta policies and HIPAA considerations
‣ NLP semantic optimization for discoverability
‣ Emotional trigger psychology for engagement
‣ Crisis resource integration as standard practice
See the full post on Instagram (https://www.instagram.com/p/DTBqPQOjMa1/?utm_source=ig_web_button_share_sheet&igsh=MzRlODBiNWFlZA==) →
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Ethical Scripting: Navigating Trauma Triggers in Video Content
A mental health app's PTSD video goes live. 48 hours later: distress, not praise. Viewers triggered by details they never consented to see.
Even well-intentioned content can harm when scripts prioritize impact over safety.
Two critical guidelines:
1. LEAD WITH CONSENT, NOT SHOCK. Does this detail serve understanding, or drama?
2. USE PERSON-FIRST LANGUAGE. "Person with PTSD" not "PTSD sufferer." Language signals safety.
The full LinkedIn post covers:
→ All 5 scripting guidelines
→ How to write content warnings
→ Embedding crisis resources
→ Timestamp strategies
Read full post (https://bit.ly/4pVXQRK) →
I write scripts for digital health companies navigating clinical accuracy + audience safety.
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https://authory.com/MentalHealthPersDevWriter/Innovative-Approaches-to-Therapy-with-Virtual-Reality-and-AI-in-Mental-Health-a242377860fa94fab9b978617c1d0e950
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Explainer video I scripted, storyboarded, and produced for a luxury addiction treatment center. Built to pass the 2 AM trust test—when families are searching for help and need to feel seen, not sold to.
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How do you explain your treatment approach in 90 seconds to someone who's terrified and hopeful at the same time? This explainer video I scripted, storyboarded, and produced for a luxury rehab—designed to build trust before the first call.
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https://www.linkedin.com/pulse/harnessing-power-digital-tools-mental-health-treatment-matta-f2fff
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